#Japan #Tokyo #DYM #Ad Truck #Urban Promotion

DYM's New Ad Truck Advertising Initiative

On December 2025, DYM Co., Ltd., a diverse enterprise engaged in human resources, web services, overseas medical ventures, and M&A among other businesses, officially launched its ad truck advertising service. As a celebration of this initiative, the company will offer a special pricing campaign valid until September 2026.

What Is Ad Truck Advertising?

Ad truck advertising features large trucks equipped with LED screens that circulate in urban areas and around event venues, enabling an interactive promotional experience with high visibility and shareability on social media. In an era where web and social media advertisements may saturate the market, the value of physical touchpoints is being reassessed. This method has garnered attention due to its applicability in enhancing brand recognition, recruitment advertising, tourist promotion, and event announcements among various other uses.

Background of the Ad Truck Advertising Business

As competition in SNS and web advertising intensifies, securing new customer reach and elevating brand recognition have become pressing challenges for many businesses.

Consequently, the value of outdoor advertising (OOH), which can be seen by the public, is experiencing a resurgence. Ad truck advertising, specifically, is attracting attention as an advertising method that provides multifaceted value due to reasons such as:

• - Its massive visibility ensures it is seen by passersby.
• - Clear metrics for reach during the campaign period strengthen brand recognition.
• - The organic spread of content through social media posts and word of mouth (user-generated content effects).

To address these market trends, DYM has launched a comprehensive ad truck business covering everything from strategy design to operational management.

Key Features of the Ad Truck Advertising Service

• - Optimized Strategy Design: DYM applies its expertise in operational advertising to ad truck campaigns, crafting delivery plans that maximize effectiveness. Target settings, optimal driving areas, timings, and creative strategies are tailored according to campaign objectives.
• - Reliable Operational Framework: DYM collaborates with specialized trucking companies to ensure safety, operational management, and compliance with legal regulations. We serve as the primary contact for advertisers and take charge of campaign design, ensuring high-quality ad runs.
• - Diverse Applications: This service accommodates a wide range of promotional needs including artist and idol promotion, recruitment advertising, corporate branding, and product PR.
• - Flexible Pricing and Delivery Plans: DYM offers short-term engagement options starting from one week, running through major areas of the city, and includes creative production and photography support among its adaptable options.

Future Developments

DYM intends to capitalize on the launch of its ad truck initiative by enhancing its integrated promotions that combine web advertising, outdoor advertising (OOH), and public relations. We aim to provide more comprehensive support to address clients’ challenges regarding brand awareness and customer acquisition.

Contact Information

For inquiries, please visit DYM Contact Page or reach out directly at:

• - Phone: 03-5745-0200
• - Email: [email protected]

Company Overview of DYM Co., Ltd.

1. Company Name: DYM Co., Ltd.
2. President: Yuki Mizutani
3. Established: August 2003
4. Capital: ¥50 million
5. Revenue: ¥25.8 billion (Fiscal Year 21), ¥32.46 billion (Fiscal Year 22)
6. Headquarters: 10th Floor, Gate City Osaki East Tower, 1-11-2 Osaki, Shinagawa-ku, Tokyo 141-0032, Japan
7. Employees: 2,744 (as of April 1, 2025)
8. Business Activities: Web services, human resources, training services, executive partner services, overseas medical projects, M&A business, etc.
9. URL: DYM Website