#USA #Jewelry #Omaha #Borsheims

Borsheims Unveils Exciting Renovation Plans

Borsheims, one of the most recognized names in independent jewelry retail, is set to embark on an impressive transformation of its flagship location. This extensive renovation represents a bold step towards modern luxury while simultaneously honoring the brand's rich history, which spans over 155 years. The ambitious redesign is expected to emphasize an open-concept design, bringing a fresh and lively atmosphere to the store, which is located in Omaha, Nebraska.

A New Era Begins

The renovation aims to elevate Borsheims' customer experience significantly, marking what the company describes as a new "Golden Era." The updates will feature a striking new gold facade, symbolizing the luxury and craftsmanship that have defined Borsheims since its inception. According to Karen Goracke, President and CEO, the primary goal of this undertaking is to reimagine the shopping process while enhancing the sense of elegance that customers expect from the brand.

Designed by HDR, a world-class architecture and engineering firm, alongside the expertise of construction leader Kiewit, the renovation will take place in phases, ensuring that the store remains open to customers during this exciting transition. To facilitate this extensive work, Borsheims has planned a meticulously staged process, allowing customers to continue enjoying their shopping experience without interruptions.

Key Features of the Revamp

The renovation will transform over 20,000 square feet of showroom space into an inviting, open-concept environment. Einige of the remarkable features include:

• - Updated Luxury Salon: This dedicated area will highlight high-end jewelry collections, enhancing the rich experience offered to discerning clients.
• - Private Consultation Areas: Additional seating will be available for personalized consultations, allowing for an intimate shopping experience.
• - Architectural Entrance: The redesigned main entrance will serve as a bold architectural statement and create a welcoming atmosphere for guests.

It’s worth noting that throughout this renovation, the company's core offerings will remain intact. Customers will still have access to signature services, including private appointments, complimentary gift wrapping, and renowned expertise—elements that have made Borsheims a beloved destination for jewelry aficionados.

Continuing Legacy Amid Change

While adapting to the evolving retail landscape, Borsheims is also keen on retaining its connection to the local community. Subtle nods to the company's history will be woven into the new architectural details, ensuring that the redesigned space reflects the pride and heritage of Omaha’s premier jeweler.

Goracke emphasized the importance of evolution at Borsheims, stating, "This renovation elevates the shopping experience while ensuring our flagship remains a locally loved, nationally relevant luxury destination." The approach focuses on blending contemporary aesthetics with a service model that remains personal and engaging.

Timeline for Transformation

Renovations are slated to commence following the pivotal Berkshire Hathaway Annual Shareholders Meeting in May 2026. Customers can expect ongoing communication regarding temporary entrances and phased construction work, prioritizing a seamless shopping experience throughout the renovations. Furthermore, the company's online shopping platform will remain unaffected during this period, ensuring international clientele continues to receive service across 50 states and six continents.

Commitment to Excellence

This significant renovation underlines Borsheims’ commitment to innovation and excellence. By modernizing its flagship store, the company not only affirms its position as one of the largest independent jewelry retailers in the nation but also seeks to enhance its status as a premier luxury destination in Omaha and beyond. As they embrace the future, Borsheims looks forward to continuing its legacy of exceptional service in a stunning new environment, inviting customers into a refreshed, immersive shopping experience.

With this renovation, Borsheims is all set to charm both long-time customers and newcomers alike, ensuring every visit to the flagship store is memorable and luxurious.