#Israel #Airport City #MySize #AI-powered retail #Ronen Luzon

MySize Inc. CEO Ronen Luzon's Vision for 2025

MySize Inc., a leading company in AI-powered retail solutions, has set ambitious goals for 2025, as shared by its CEO, Ronen Luzon, in a recent communication to shareholders. This letter emphasized the company's transition from a conventional sizing enterprise into a full-fledged Retail Intelligence Engine dedicated to revolutionizing the fashion industry.

Shifting Focus to Comprehensive Retail Intelligence

In the past, MySize was primarily recognized for its sizing technologies, but the company is now evolving its offerings. Luzon's vision articulates a strategic pivot towards establishing MySize as the core intelligence layer for fashion retail. This transformation aims to enable brands to provide accurate sizing recommendations, understand product success factors, monetize overstock through a circular resale process, and ensure compliance with regulatory standards, all while maintaining sustainability and profitability.

Innovative Solutions and SaaS Platforms

MySize is leveraging its proprietary SaaS platforms, which include Naiz Fit (featuring MySizeID), Orgad, and Percentil, to deliver powerful data-driven solutions to top-tier brands. These platforms help retailers gather fragmented information and convert it into actionable insights, thus facilitating smarter decision-making throughout the product lifecycle. Luzon asserts that this technological infrastructure is essential for the future success of the fashion retail sector—a platform that did not exist until now.

Mergers and Acquisitions as Growth Drivers

Growth at MySize is not left to chance; it is being engineered through strategic acquisitions and integrations. Over the past years, the company has successfully assimilated Naiz Fit, Orgad, and Percentil. Each addition enhances MySize's capabilities—Naiz Fit contributes advanced SaaS infrastructure, Orgad boosts eCommerce logistics, and Percentil strengthens resale initiatives, all forming a cohesive system designed for exponential value creation.

The Power of Data

A critical differentiation for MySize lies within its extensive data assets. By accumulating an extensive dataset comprising millions of user profiles, product measurements, purchasing behaviors, and fitting preferences, MySize has positioned itself uniquely in the retail landscape. With the introduction of a new Large Language Model (LLM)-powered assistant, clients can now obtain real-time insights into their returns, performance metrics by region, and other crucial queries, eliminating the need for complex dashboards or dedicated data teams.

Financial Discipline and Strategic Growth

Investments in AI, integration, and automation remain a cornerstone of MySize's strategy. Despite maintaining negative margins currently, the company emphasizes capital discipline and financial sustainability, stating it has a secure financial runway into 2027. MySize operates as a lean entity, where each subsidiary contributes positively to revenue while learning from one another to foster collaborative growth.

Navigating Industry Transformation

The entire apparel sector is on the verge of a pivotal transformation driven by changing regulations and consumer behaviors. Brands increasingly seek innovative solutions to manage returns effectively and maintain relevance in an evolving market. MySize is judiciously positioned to take the lead in this transition, offering brands the tools required to navigate these challenges profitably and sustainably.

Closing Thoughts

Luzon expresses gratitude to long-standing supporters and welcomes newcomers discovering MySize's potential. He asserts that the company is merely at the onset of its journey toward redefining retail intelligence. With a focus on key metrics and quality growth, MySize is poised for significant achievements in the coming years, with detailed financial results for Q2 2025 set to be released soon.

About MySize, Inc.

Headquartered in Airport City, Israel, MySize, Inc. (NASDAQ: MYSZ) operates as a global leader in omnichannel e-commerce and AI-driven sizing solutions, enhancing customer experiences and driving revenue growth for businesses across the globe. As the company continues to innovate and expand its capabilities, it invites stakeholders to stay informed through its investor relations channels and various social media platforms.