HENNGE Unifies Digital Marketing Operations with Medix to Enhance Strategy

Case Study Release: HENNGE and Medix Partnership

HENNGE, a company recognized for providing cloud security solutions, recently collaborated with Medix, a digital marketing agency based in Chiyoda, Tokyo. This decision aims to enhance HENNGE's marketing strategies by leveraging Medix's extensive experience in supporting over 500 B2B companies over the last 20 years.

Background and Challenges

HENNGE has been actively engaged in event marketing, conducting over 280 events annually to attract customers. However, they recognized the necessity to broaden their outreach to engage with potential customers who might not be reached through traditional event marketing. Consequently, they identified a critical need to bolster their digital marketing efforts to create new customer engagement channels. Furthermore, they faced challenges regarding unclear performance metrics for advertising and the direction for impactful creative content.

Overview of Medix's Marketing Support

Under this partnership, HENNGE saw immediate success with their online event, the "HENNGE ROCKET PITCH," held in March 2025. This event surpassed its initial lead acquisition targets by 30%, leading HENNGE to consolidate its digital operations under Medix. Moving forward, Medix will not only handle listing advertisements but will also assist HENNGE in a comprehensive range of promotional strategies, including support for international business initiatives. Medix aims to become the unwavering partner for HENNGE's growth journey.

Key Support Areas

- Management of advertising geared towards lead acquisition.
- Attracting participants to company events and seminars.

Results After Commencement of Support

The success of the "HENNGE ROCKET PITCH" event led to a remarkable achievement, generating 1.3 times the expected leads. Moreover, the online initiatives resulted in an 80% new lead rate, allowing HENNGE to connect with previously unreachable customer demographics.

Comment from HENNGE Representatives

The response from HENNGE highlighted Medix’s agility and effectiveness in their approach: "Medix provides weekly updates on our progress, offering immediate suggestions for improvements, which has earned them great trust within our team. Their extensive knowledge in B2B SaaS, particularly in security product advertising across various industries, has been greatly beneficial. They recommended targeting strategies and distribution plans aligned with the characteristics of 'HENNGE One' based on successful patterns within our industry, which we found reassuring."

About HENNGE Inc.

HENNGE is dedicated to providing cloud security services to over 3,000 companies with its flagship product, "HENNGE One." Named combining the terms “HENNKA” (change) and “CHALLENGE,” the company embraces its vision of changing the world through technological liberation, actively addressing security challenges. For more information, visit HENNGE.

About Medix

Medix, headquartered in Kanda Jimbocho, Chiyoda, Tokyo, specializes in comprehensive consulting for digital marketing. Their services include digital advertising agency work, website construction, analytics consulting, CRM consulting, data utilization infrastructure, and media support services. Learn more at Medix.