#Japan #Tokyo #Marketing Research #Naoki Takahashi #Nihon Information

Online Seminar: Enhancing Research Function for Business Leadership

Overview

On July 24, 2025, at 15:00 JST, Nihon Information Corporation, a comprehensive marketing research firm based in Chuo-ku, Tokyo, will host a free online seminar titled "Key Points to Become a Leading Research Function in Business: Project Management of Research". This event features Naoki Takahashi, a former Corporate Market Information Advisor at Nissan Motor Co., who brings a wealth of experience in product development and project management.

In today's rapidly changing market environment, the significance of marketing research is escalating. However, many companies face challenges such as ineffective integration of research findings into their management strategies and limited roles for their research departments. This seminar aims to guide marketing research teams to evolve from mere data providers to strategic business functions.

What to Expect

In this fourth installment of the series, participants will gain insights on essential aspects for research personnel engaged in projects. Key topics include effective strategies for presenting recommendations to decision-makers and practical solutions for leveraging research to contribute positively to business objectives.

The seminar is particularly beneficial for those looking to maximize the value of marketing research and integrate it more thoroughly into their business strategies. Don't miss this opportunity to join your peers in enhancing your research capabilities.

Target Audience

This seminar is tailored for:

• - Marketing research professionals in business companies, whether in dedicated roles or as part of their responsibilities.
• - Individuals involved in marketing, product, or service-related research.
• - Companies aiming to expand their marketing research endeavors or those planning to initiate such activities.

Program Details

Session Content:

• - Understanding the importance of research functions and their added value.
• - Insights into the organization of research functions and team dynamics.
• - Defining, acquiring, and utilizing insights effectively.
• - Practical tips for conducting research projects that align with business goals and lead to actionable outcomes.

Speaker Profile:

Naoki Takahashi, formerly a Senior Advisor at Nissan Motor Co.'s Corporate Market Information Division, has a rich background in market research methodologies and global management. He has held various roles within Nissan, focusing on business process transformation and the establishment of marketing ROI evaluation systems. He has lectured at numerous business conferences and is currently a member of the Research Innovation Committee of the Japan Marketing Research Association.

Facilitator:

Keita Saito, President of Nihon Information Corporation, has extensive experience in research operations and strategic management strategies. He is also a board member of the Japan Marketing Research Association and an adjunct professor at iU (Information Management Innovation Professional School).

Event Logistics

• - Date: July 24, 2025
• - Time: 15:00 - 16:00 JST (Doors open at 14:50)
• - Cost: Free (Prior registration is required)
• - Registration Link: Sign Up Here

Upon registration, participants will gain automatic access to the NI Research Academy archive, enabling access to past seminar recordings at no cost.

Viewing Details

This seminar will be conducted online via Zoom. Participants should ensure a reliable internet connection for optimal experience. Furthermore, we emphasize that the materials, recordings, or any derivative uses are prohibited.

Spaces are limited, and early registration is advised. We apologize but cannot accept participants from competing firms in marketing research or individuals.

Join us in this insightful session to elevate your research's contribution to business success!