Celebrate Your Soft Fan Side with Eli Manning and King's Hawaiian Unique Collection

Introduction to the Soft Fans Collection

In a game of celebrations where die-hard fans usually dominate the scene, King's Hawaiian has taken a unique turn by introducing a charming collection for those who adore gameday but perhaps indulge in the snacks just a bit more than the sport. Partnering with two-time Super Bowl champion Eli Manning, this Soft Fans Collection is a delightful tribute to the lighter side of fandom.

Celebrating the 'Soft Fans'

The term 'Soft Fans' has emerged to light-heartedly categorize those fans who gather not just for the competition, but for the fun, food, and company. Whether it’s about enjoying delectable dishes featuring Kansas Hawaiian's famous sliders, or spotting a favored celebrity, the Soft Fans are the gentle souls who enrich the gameday atmosphere. This new merchandise line is specially designed for them, acknowledging their unique place in football culture.

What's included in the Collection?

The Soft Fans Collection features an appealing variety of comfortable items including a crewneck, long sleeve shirts, hats, and socks. These pieces are adorned with fun and catchy slogans, such as:

- "Here for the Food"
- "Run the Ball, Pass the Sliders"
- "Defense Wins Games. Sliders Win Hearts"

The collection cleverly acknowledges that the appeal of gameday is not limited to the sport itself but extends to the shared experiences and flavor-packed traditions that fans cherish.

Eli Manning’s Role

Eli Manning, a household name in football, plays a pivotal role in this campaign. Known for his charm and relatability, Manning understands the importance of camaraderie that sports bring into our lives. He stated, "Fans love King's Hawaiian sliders for the taste and tradition. Soft fans show that love in a lot of creative ways, because being 'here for the food' is a winning strategy - and King's Hawaiian is here to support that."
This collaboration highlights the dual appreciation of community and culinary delights that make football season one of the most endearing times of the year.

The Importance of Togetherness

Raouf Moussa, CMO of King's Hawaiian, expands on the idea that football has always been a vehicle for bringing people together. He explained, "As a brand that's been part of football food traditions for generations, we wanted to spotlight the fans who show up for the joy, the togetherness, and the food."
This ethos aligns beautifully with the brand’s motto of fostering joyous experiences around food, encouraging fans to embrace every aspect of the gameday experience, regardless of the focal point.

Limited-Time Availability and More

Launched on January 28, the Soft Fans Collection is available nationwide for a limited period via the King’s Hawaiian website. Additionally, fans can explore numerous snack recipes to augment their viewing experience during the Big Game, ensuring they savor every moment while sporting their new gear.

Conclusion and Invitation

For those who cherish the fun, laughter, and festivity that comes with gameday alongside a fantastic meal, this collection represents more than just apparel; it's a reflection of a culture that embraces every form of fandom. To dive deeper into King’s Hawaiian products and to get your share of the Soft Fans Collection, visit www.KingsHawaiian.com.
Join us in celebrating all fans—whether they’re cheering from the sidelines or indulging in a scrumptious slider, there’s a place for everyone in the spirit of football!