#India #Mumbai #AnyMind Group #AnyTag #POKKT

AnyMind Group's Six Awards at DATAMATIXX Awards 2025

AnyMind Group, a notable player in the marketing technology sector, recently stood out at the DATAMATIXX Awards 2025, held during the DATAMATIXX Summit in Mumbai. This year, the company bagged a remarkable six awards, which notably included the Mobile Marketing Platform of the Year, solidifying its reputation within the Indian marketing landscape.

About DATAMATIXX

DATAMATIXX is an influential marketing conference organized by Adgully, focusing on the latest trends in advertising, marketing, data analytics, AI, and programmatic advertising. The conference is a valuable forum for professionals to share insights and recognize outstanding contributions through the DATAMATIXX Awards, which celebrate exemplary digital ads and technology products.

You can find more about the awards here.

Award Details

Here’s a closer look at the accolades won by AnyMind Group:

• - Mobile Marketing Platform of the Year: The award recognized POKKT, AnyMind's mobile marketing platform, for its innovative approach and scalability, marking it as a leader in the domain.

• - Gold Award for Cross-Channel Data Integration: The Mango Pop Fills campaign by Alpenliebe India, utilizing POKKT, received accolades for its robust multichannel integration and impactful consumer engagement.

• - Gold Award for Data-Driven Mobile Video Marketing: The campaign of Indian chewing gum brand Bommer was acknowledged for achieving high engagement through personalized storytelling and video analytics features on POKKT.

• - Silver Award for Data Storytelling: The Myslf campaign by YSL India was recognized for drawing consumer empathy through brand narratives crafted from data insights.

• - Silver Award for Data-Driven Influencer Marketing: Shell India was praised for its successful integration of creators and data via AnyTag, leading to trustworthy and measurable outcomes.

• - Bronze Award for Behavioral Data Utilization: KFC India’s campaign, leveraging POKKT for precision targeting based on real-time user insights, contributed significantly to maximizing marketing results.

POKKT Mobile Marketing Platform

POKKT is a versatile mobile marketing platform catering to reward ads, video advertisements, and more. With over 500 million monthly active users, it supports diverse formats like in-app advertisements, rich media, and performance marketing. Its strong data analytics and machine learning capabilities, paired with partnerships with over 200 advertising partners, enable highly accurate targeting.

Explore more about POKKT here.

Influencer Marketing Platform - AnyTag

AnyTag is designed to assist businesses in managing their influencer marketing strategies. Leveraging insights and AI, it facilitates optimal influencer selection and casting, alongside offering real-time reporting and effectiveness measurement post-campaign. As of June 2025, AnyTag provides access to over 1.1 million influencers across more than 45 countries and regions. It can also function as a management tool for corporate social media operations.

Learn more about AnyTag here.