#United States #Louisville #Kentucky Derby #Churchill Downs #Zanna Roberts

Celebrate the Fashion of the Kentucky Derby

The Kentucky Derby, a timeless tradition steeped in American culture, is not just about horse racing; it’s also a grand showcase of fashion and art. This year, Churchill Downs Racetrack has released its much-anticipated third annual Kentucky Derby Style Guide, aimed at inspiring fans as they prepare their race day attire for the 152nd Run for the Roses, happening on May 2, 2026.

Returning to spearhead the guide is style correspondent and red carpet expert Zanna Roberts Rassi, a celebrated figure who has previously elevated the Derby's fashion narrative. This year, she brings a fresh perspective to the guide, highlighting how Derby fashion transcends mere clothing to become a true form of artistic expression.

Embracing Art and Fashion

Zanna emphasizes that Derby fashion is an opportunity for creativity, inviting fans to explore various textures, colors, and inspirations. The Style Guide encourages everyone, from fervent Derby attendees to home viewers, to see their race day look as a canvas, blending personal style with the vibrant atmosphere of Derby Day.

In partnership with Kentucky Derby 152 artist Grayson Reynolds, the Style Guide features stunning visuals that reflect the artful spirit of the race. Reynolds's illustrations capture the lively environment of Churchill Downs, beautifully marrying the themes of fashion and fine art. They highlight the iconic elements that define the Derby experience, showcasing how they contribute to the aesthetic of this celebrated event.

Featured Designers and Unique Styles

The guide also includes a curated selection of designs from premier Kentucky Derby milliners and fashion partners. Renowned names such as Formé Millinery, represented by Jenny Pfanenstiel, and Christine A. Moore Millinery are among those featured. Each design encapsulates the essence of Derby fashion through maximalist fascinators, rich floral fabrics, and vivid colors, creating a wardrobe that is both elegant and bold.

Acclaimed brands—including Longines, vineyard vines, Radley London, and Brackish—have contributed pieces that reflect the artful collaboration evident throughout the guide. The unique looks presented serve as individual masterpieces, inviting Derby-goers to express their style in innovative ways.

A Canvas for Creativity

Michelle Walkup, marketing director for Churchill Downs Racetrack, beautifully articulates the essence of this year’s Style Guide. By showcasing how Derby serves as a canvas for artistry, fashion, and individual expression, the guide aims to inspire fans to embrace their personal style and creativity. The Kentucky Derby isn’t simply an event; it is a celebration where art and fashion converge, allowing every attendee to showcase their unique flair on this grand stage.

The digital version of the 2026 Kentucky Derby Style Guide is available online, providing an interactive experience where viewers can explore the latest fashions and shop directly through partner websites. To delve into this year's offerings and plan your Derby attire, visit www.kentuckyderby.com/style-guide.

About the Kentucky Derby

The Kentucky Derby, often referred to as “The Run for the Roses,” has been a cherished event since its inception in 1875. As the longest continually held major sporting event in North America, it attracts crowds from around the world. With a purse of $5 million, this race is not only a test of speed for thoroughbreds but also a celebration of artistry, culture, and community. Get ready for an unforgettable experience this May 2 at Churchill Downs!
For tickets and more information about the event, be sure to visit www.kentuckyderby.com.