BELLATECH’s Revolutionary Skincare Experience at @cosme Tokyo
From October 29 to November 4, 2025, BELLATECH, a skincare brand headquartered in Minato-ku, Tokyo, introduced its innovative skincare routine at a special pop-up event held at @cosme Tokyo. The brand, which provides a futuristic approach to skincare, focuses on the empowerment of individuals to understand their skin better through the use of artificial intelligence.
The centerpiece of the event was BELLATECH's proprietary technology—the "SKIN SCANNER"—a groundbreaking device that allows users to take a quick skin assessment in just five seconds. Alongside the scanner, they offer a subscription service that delivers personalized skincare products tailored to the user's unique skin profile based on their assessment results.
During the event, an impressive 1,020 individuals participated in testing the SKIN SCANNER. The atmosphere was lively, with many attendees eager to discover their skin types through the innovative device. The pop-up featured special pricing for a limited time, with the “Scanner Plan” allowing guests to purchase the SKIN SCANNER separately, coupled with a dedicated app for visualizing their skin conditions.
Participants not only got to experience the five-second skin assessment but could also sample four different types of serums, which are part of the monthly skincare product subscription that BELLATECH offers. This unique experience allowed individuals to get a firsthand understanding of which skincare products best suited their skin needs.
One of the most appealing aspects of the event was the limited-time price for the "AI Skin Cultivation" plan, originally priced at ¥9,800 (inclusive of tax), which was available for just ¥3,800 (inclusive of tax) exclusively at the pop-up. Many participants voiced their appreciation, with comments such as, “This gave me a great chance to understand my skin condition better” and “I’m curious about the serum that suits my skin.”
Additionally, the event featured a fun gacha content where attendees could win exclusive BELLATECH skincare serums and pouches, allowing participants to immerse themselves in the brand’s world while experiencing the innovative "AI Skin Cultivation."
BELLATECH Brand Overview
BELLATECH proposes a new way to kickstart personal skincare by integrating AI-driven solutions. Their main product, the SKIN SCANNER, pairs with an app that visualizes individual skin data. Based on monthly assessments and AI analyses, BELLATECH customizes skincare recommendations for each user, embodying the promise of transforming skincare routines in just five seconds a day. For those curious about enhancing their skincare habits with cutting-edge technology, BELLATECH presents a compelling opportunity.
Visit their official website for more information:
BELLATECH Official Site
Subscription Plans
- - Standard Plan (Subscription Option): ¥9,900/month (including tax)
- First month at only ¥8,800 (including tax)
- New customers receive products worth ¥27,400 in the first month, including the SKIN SCANNER, Cleanser, Moisture Serum, Oil Serum, and three Functional Serums.
- Subsequent months will include the Moisture Serum, Oil Serum, and Functional Serums.
- - Scanner Plan (One-Time Purchase): ¥9,800 (including tax)
- Buying the SKIN SCANNER allows for app use and skin assessments.
- Future sales will include:
- Cleansers (C1 & C2) at ¥3,100 (including tax)
- Five-piece set (with Moisture Serum, Oil Serum, and three Functional Serums) for ¥14,500 (including tax)
- Basic Care two-piece set for ¥5,800 (including tax)
- Functional Care three-piece set for ¥8,700 (including tax)
For skincare enthusiasts and newcomers alike, BELLATECH’s event showcased an innovative intersection of technology and personal beauty care, paving the way for the future of skincare routines.