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Guideline Unveils Enhanced Features

Guideline, recognized for its leadership in media planning technology, has taken a significant step in enhancing its Planning Suite. With the introduction of powerful new data features, Guideline aims to eliminate inefficiencies in media planning, unify various systems, and improve collaboration across teams involved in campaign execution.

The latest version of the Guideline Planning Suite, which includes MediaTools and Lumina, has long served as a central platform for advertisers and agencies to craft, approve, execute, and analyze their media strategies. This upgrade marks a pivotal evolution, connecting personnel, software, and data throughout the planning lifecycle to promote smarter decision-making and optimization processes.

Vince Mifsud, the CEO of Guideline, remarked, "Many leading agencies and advertisers rely on our tools to transition away from disjointed systems and spreadsheets, and our recent enhancements set a new standard for what is achievable concerning actionable data throughout the campaign lifecycle." He emphasized that the updates were directly inspired by customer feedback and reflect an ongoing commitment to innovation and efficiency amid the growing complexities in the media landscape.

New Features of the Enhanced Planning Suite

The enhanced suite is now available for immediate client use and brings forth a comprehensive range of data automation and integration capabilities tailored for modern media operations. Key features introduced include:

• - On-Demand Data Extraction: Clients can now generate reports instantly from the user interface, facilitating quick access to vital information.
• - Recurring/Scheduled Reporting: This feature allows automated delivery of significant metrics at user-defined intervals, ensuring that teams stay informed without manual effort.
• - Read API: Users get programmatic access to all planning data—referential, standard, and custom fields—allowing seamless integration with their systems and data lakes.
• - Write API: This syncs taxonomy and referential data across different platforms, ensuring consistent naming and planning coherence.
• - Third-Party Integrations: The suite now supports connections with over 30 vendor platforms, streamlining actuals ingestion and enhancing pacing visibility while eliminating cumbersome manual mappings.
• - Flight Mapping ID: This feature provides an end-to-end connection between planned flights and activation data, which significantly boosts traceability and expedites decision-making.
• - Advanced Analytics Module: Equipped with customizable dashboards, improved performance, and a pivot-style report builder, this module caters to power users looking to analyze data effectively.

With all components of a campaign interconnected and operational, teams are empowered to collaborate in real-time, analyze ongoing performance, and make informed adjustments to their media plans. This continuous optimization supports better investment of marketing dollars and ensures greater accountability across campaigns.

For those keen on exploring the Guideline Planning Suite further, they can visit the official website at guideline.ai.

About Guideline

Guideline has established itself as a premier provider of advertising data and planning technology, recognized globally for its expertise in media investment and ad intelligence. The company's portfolio includes not only MediaTools and Lumina but also offerings like the Standard Media Index (SMI), MediaCosts, and Wrap. With a focus on delivering market-leading media planning solutions backed by unparalleled customer service, Guideline continues to meet the changing demands of today’s marketing and media landscapes. For more insights into Guideline’s offerings, please check out guideline.ai or connect with the company on LinkedIn.