BRP Launches Its First European Flagship Store in Paris: A New Era for Powersports
BRP Launches Its First European Flagship Store in Paris
BRP Inc. has stepped into the European market with a flourish by opening its first flagship store in the heart of Paris, located at 8 Boulevard du Montparnasse. This opening represents a monumental step for the company, known for its prowess in the powersports industry, particularly with its renowned Can-Am brand. With this new outlet, BRP aims to create an immersive experience for customers while showcasing their latest innovations in electric motorcycle technology.
In collaboration with Canadian Motors, a dealer well-versed in motorcycle sales and currently operating three dealerships in France, BRP hopes to establish a strong foothold in this vibrant market. The flagship store covers an area of 144 square meters and is designed not merely as a retail location but as a hub for brand experiences, sales, and product demonstrations. Steve Pelletier, VP & General Manager of BRP International, emphasized that this store is pivotal for BRP's growth strategy in Europe, especially with its focus on electric motorcycles.
Innovative Electric Motorcycles
The BRP flagship store proudly features the cutting-edge electric motorcycles, the Can-Am Pulse and Can-Am Origin. Both models are designed to cater to a diverse audience, including city commuters, scooter owners, and adventure seekers. The Pulse and Origin, available in power outputs of 11 kW and 35 kW, offer unique riding opportunities for customers. Notably, the 11 kW variant can be ridden with a standard car license, provided the rider undergoes a brief seven-hour training course — an excellent chance for potential riders in Paris to transition to electric motorcycling.
Performance and Features
Both models utilize BRP's proprietary Rotax E-Power electric drivetrain, delivering instant torque for exhilarating rides. A highlight of these motorcycles is their liquid cooling system that encompasses the battery, charger, inverter, and motor. This innovative feature significantly reduces battery degradation over time, optimizing range and charging speed. Riders can enjoy fast charging capabilities, reaching 80% capacity in approximately 50 minutes, whether at home or at charging stations.
Moreover, the Can-Am Pulse is tailored for urban life, featuring a nimble design and a sizable 10.25-inch touchscreen with Apple CarPlay. This connectivity enables enhanced navigation and access to the BRP GO! app, ensuring that whether commuters are on their daily routes or exploring new pathways, they remain seamlessly connected. In contrast, the Can-Am Origin is meant for versatility, embodying an adventurous spirit with off-road capabilities and a robust design that includes improved suspension and tire performance suitable for varied terrains.
A Robust Three-Wheel Family
The store doesn't stop there; it also showcases the Can-Am Canyon, the brand's latest addition to its three-wheel lineup. Recognized for its versatility and ruggedness, the Canyon is crafted for a range of activities, from casual day trips to more extensive adventures across unknown roads, embodying the spirit of exploration BRP champions. The Can-Am Spyder offers a premium riding experience, combining potent performance with design and storage comfort for long journeys, while the Can-Am Ryker provides an accessible, thrilling ride for new and experienced riders alike.
Conclusion
The opening of BRP’s flagship store in Paris signifies not just a new chapter for the brand in Europe but also highlights the increasing shift towards sustainable electric mobility in the powersports sector. As BRP continues to innovate and expand its offerings, it stands poised to engage and inspire a new generation of riding enthusiasts across the continent. With the backing of Canadian Motors and a strategic location in one of the world’s most iconic cities, BRP is set to redefine the riding experience in Europe, reinforcing its commitment to quality, innovation, and customer connection.
As BRP moves forward, customers can expect not just vehicles but a lifestyle embedded in adventure, freedom, and community. The Paris store is more than a retail outlet; it is a gateway to the exciting world of powersports that BRP passionately advocates.