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Keychain's First Year: A Transformational Journey in CPG Manufacturing

As we look back on a remarkable year for Keychain, the AI-driven platform that is reshaping the consumer packaged goods (CPG) industry, there is much to celebrate. Keychain has revolutionized the way brands, retailers, and manufacturers connect, ensuring a more efficient and effective manufacturing process.

Securing Investment and Expanding Reach

On February 12, 2025, Keychain proudly announced an additional $5 million investment led by Bright Pixel Capital, the venture capital arm of Portugal’s Sonae Group. This funding not only underscores the confidence that major players have in Keychain's potential but also brings its total funding to a notable $38 million. With contributions from prominent investors like BoxGroup, Lightspeed Venture Partners, and established CPG companies such as General Mills and The Hershey Company, Keychain is well-positioned as a leader in the manufacturing ecosystem.

Modernizing the CPG Supply Chain

Since the launch of its core product in November 2023, Keychain has seen explosive growth. With a network that boasts over 30,000 manufacturers and more than 20,000 brands and retailers, Keychain is now facilitating projects that exceed $1 billion each month. This remarkable figure is a clear reflection of the platform's ability to streamline the traditionally fragmented and tedious search for manufacturing partners.

With the completion of its beta phase for the core search and discovery feature, Keychain is also excited to introduce two new verticals—packaging and ingredients. These innovations are designed to enhance the capabilities of brands, making it easier for them to source sustainable packaging and ingredient suppliers in response to rising consumer demands for more eco-friendly production methods.

Keychain's Vision for Transparency

Oisin Hanrahan, Co-founder and CEO of Keychain, articulated the company's mission: to bring increased transparency to the CPG manufacturing landscape. By removing intermediaries who have historically created information asymmetry for profit, Keychain is not only reducing costs for businesses but also for consumers. The goal is simple: lower retail prices by cutting unnecessary layers of fees associated with manufacturing processes.

Manuel Queiroz, Director at Bright Pixel Capital, expressed enthusiasm about investing in Keychain at this pivotal moment in its development. Bright Pixel's strategic support is expected to propel the platform further into European markets, showcasing Keychain's adaptability and readiness to expand its operations.

Looking Ahead: The Future of Keychain

With a successful first year behind it, Keychain is focused on growth and innovation. The company is committed to developing tools that simplify sourcing and connecting brands with their manufacturers. This dedication promises to reshape the global CPG supply chain effectively and efficiently.

In summary, Keychain's first anniversary is not just a celebration of its achievements but also a launchpad for further transformation in the CPG industry. With major financial backing and a robust network, the future is bright for this innovative platform.

For more information about Keychain and its offerings, visit Keychain's official website.

About Keychain

Keychain is an AI-powered platform that brings clarity and ease to the CPG manufacturing process, benefiting both brands and retailers. The platform operates out of New York and has established offices in Austin and Delhi.

About Bright Pixel Capital

Bright Pixel Capital, the technology investment arm of Sonae, focuses on innovative solutions within the tech space, maintaining a diverse portfolio that showcases their commitment to supporting early-stage companies through to IPO.