#Japan #Tokyo #Live Commerce #Matsuyama #LivePark

LivePark Selected for Matsuyama Agricultural Brand

Introduction

In a significant step forward for online retail, LivePark Inc. has been chosen to manage the live commerce operations for the Matsuyama Agricultural Brand Certification Program in 2025. Based in Shibuya, Tokyo, and led by CEO Kenji Saito, LivePark aims to elevate the brand value of Matsuyama's agricultural products through innovative digital marketing strategies.

Background and Objectives

Nestled in the Seto Inland Sea, Matsuyama boasts a unique climate conducive to various agricultural and marine products. This initiative, supported by the Matsuyama city government, targets expanding market access and enhancing brand recognition through live streaming on platforms like YouTube. LivePark's goal is to merge entertainment with digital innovation, allowing consumers to engage with local products in a fun and meaningful way.

Channel and Participants

The live commerce initiative will feature four popular actors from the 2.5D theater scene, Hiroki Torigoe, Kensuke Takahashi, Yutaro, and Ikumi Isaka. They will present on the YouTube channel "Bokutachi no Asobiba," which translates to “Our Playground”. With a solid fanbase, the channel is known for its engaging content centered around fun activities, travel, and challenges.

The productions for this channel, including filming and streaming, fall under LivePark's purview, ensuring a seamless connection between the actors and local producers. The format will encourage real-time interactions with viewers, enhancing engagement and stimulating purchasing decisions.

Live Commerce Event Details

Event Date:

November 16, 2025

Location:

Edion Tsutaya Electric, Hiroshima
(3-1-1 Matsubara-cho, South Ward, Hiroshima 732-0822, Japan)

Participants:

Actors from "Bokutachi no Asobiba" (Hiroki Torigoe, Kensuke Takahashi, Yutaro, Ikumi Isaka) will conduct live interactions.

Content:

The event will showcase brand-certified Matsuyama agricultural products, including live demonstrations, taste tests, and engaging viewer participation segments.

Post-Event Activities

On November 17, 2025, there will be a follow-up event in Matsuyama, allowing fans to meet the actors and receive product samples. Announcements regarding the details will be made via the official social media channels of "Bokutachi no Asobiba".

Planned Activities

• - Product Attraction: Highlighting the unique traits of the brand-certified products through storytelling, producer interviews, and real-time tasting experiences.
• - Live Shopping Experience: The setup allows for instant purchasing during the live stream, providing a direct sales avenue for viewers.

Future Vision

LivePark aims to leverage the data from this initiative to assess the effectiveness of live commerce. The focus will be on optimizing regional branding strategies. Furthermore, the company envisions creating a framework that allows local producers and businesses in Matsuyama to conduct their own live streaming operations, while also considering expansion into other regions for sustainable brand promotion.

About LivePark

LivePark is dedicated to making things more interesting and abundant, driving regional revitalization through digital implementation. As a cutting-edge DX company, it has partnered with local governments, entities, and broadcasting companies to develop strategies for tourism digital transformation, regional promotions, and digital marketing support.

Company Overview

• - Name: LivePark Inc.
• - CEO: Kenji Saito
• - Business Areas: Regional development, media services, video event production, streaming platforms
• - Established: April 2015
• - Location: 16-28 Minamihara-cho, Shibuya, Tokyo
• - Website: livepark.co.jp

Contact Information

For inquiries, please visit: LivePark Contact or email: [email protected]