Celebrating 45 Years of Meito Custard Pudding with Pom Pom Purin Collaboration

A Sweet Milestone: 45 Years of Meito Custard Pudding

This year marks the 45th anniversary of the beloved Meito Custard Pudding, a product that revolutionized the dessert scene in Japan upon its release in 1981. To celebrate this significant milestone, Kyodo Dairy Co., Ltd., is launching a limited edition packaging collaboration with the charming Sanrio character, Pom Pom Purin. This adorable pup has captured hearts across generations and has recently achieved the number one spot in the Sanrio Character Awards for both 2025 and 2026.

Marking a rich history, Meito Custard Pudding was the first authentically industrialized custard pudding in Japan. The recipe has remained unchanged, focusing on quality ingredients such as eggs, fresh milk, and sugar, prepared using a meticulous steaming method that showcases the true taste of these ingredients. This commitment to quality has ensured its popularity across varied age groups, making it a staple dessert for many.

In a delightful twist, the collaboration will feature Pom Pom Purin celebrating alongside Meito’s products, including the creamy Meito Melt-in-your-Mouth Pudding and Tiramisu-Style Pudding. The limited edition package illustrates Pom Pom Purin joyfully holding the Meito Custard Pudding, accompanied by friends like scones, muffins, and bagels, creating a festive and heartwarming visual that expresses gratitude towards loyal customers.

To add to the charm of this collaboration, the pudding lids also feature diverse designs of Pom Pom Purin, resulting in a total of 12 unique styles. From enjoying pudding to having fun with friends, these visually captivating designs will surely tempt fans to collect them all.

Fun Details About Pom Pom Purin

Pom Pom Purin is a golden retriever puppy notable for wearing a brown beret, embodying a laid-back and cheerful personality. His love for outings and dislike for staying home resonate with many fans. This brand collaboration not only recognizes the delightful character but also aims to bring a sense of joy to all pudding lovers.

Social Media Campaign Overview

To further mark the launch of this collaboration, a special social media campaign will be held, comprising two exciting phases:

1. Meito Custard Pudding Series x Pom Pom Purin Collaboration Package Giveaway
- Duration: June 1, 2026 - June 7, 2026
- How to Enter: Follow @meito_kyodomilk on X and repost the promotional post to enter.
- Prizes: A lucky ten participants will win a set of all three Meito Pudding varieties: Custard Pudding, Melt-in-your-Mouth Pudding, and Tiramisu-Style Pudding.

2. Pom Pom Purin Original Mascot Keychain Giveaway
- Duration: June 8, 2026 - June 14, 2026
- How to Enter: Follow @meito_kyodomilk on X and repost the targeted post to qualify. Participants can enhance their chances by posting images of their pudding lids featuring Pom Pom Purin’s design.
- Prizes: One hundred participants will receive a Pom Pom Purin original mascot keychain, adding a cute collectible to their collection.

The collaboration and accompanying campaigns not only celebrate a beloved dessert but also the joy and nostalgia connected with childhood favorites like Pom Pom Purin. This heartfelt partnership aims to express gratitude to consumers who have enjoyed Meito's quality products over the decades. Enjoy the unique flavors and delightful designs, and make sure to participate in the exciting campaigns ahead!

About Kyodo Dairy Co., Ltd.

Kyodo Dairy was established in December 1953 in Nagano Prefecture with the mission of promoting sustainable dairy farming practices. Joining the Zen-Noh Group in June 2022, the company has remained committed to quality by sourcing milk directly from dedicated dairy farmers while focusing on continuous improvement in production techniques and product research. The brand ethos of “Coexistence of Dairy Farming and the Dairy Industry” guides their approach to delivering top-notch dairy products that bring smiles to customers.

For inquiries about the product, please contact the customer service of Kyodo Dairy at 0120-369817 or visit https://www.meito.co.jp/.