#USA #New York #Product of the Year #Jumex #Hydrolit +Advance

Jumex's Hydrolit +Advance Receives Prestigious Recognition as 2026 Product of the Year in the USA

In an exciting announcement made by Jumex, their innovative hydration beverage, Hydrolit +Advance, has been awarded the coveted title of Product of the Year 2026 in the United States, specifically in the hydration category. This recognition by 40,000 American consumers, conducted in collaboration with Kantar, underscores the product's commitment to quality and innovation in the competitive hydration market.

A Product Designed for Consumer Needs

The creation of Hydrolit +Advance came in response to the increasing demand from health-conscious consumers for a functional beverage that goes beyond simple rehydration. Unlike traditional sports drinks, Hydrolit +Advance is formulated with choline, providing benefits that enhance cognitive performance and mental focus. This careful consideration in formulation has placed Hydrolit +Advance firmly within the fast-growing segment of functional hydration, presenting retailers with a unique and differentiated option in a crowded marketplace.

Salvi Folch, CEO of Jumex, expressed the importance of this accolade: "This recognition is particularly meaningful because it comes directly from consumers. Hydrolit +Advance not only provides hydration but also delivers functional benefits that support energy and concentration, all while maintaining the bold flavors for which our brand is known."

The Winning Formula

Hydrolit +Advance stands out due to its rich nutritional profile, which includes five essential ions—sodium, calcium, potassium, magnesium, and zinc—designed to restore hydration balance. Additionally, it features B vitamins (B3, B6, and B12) that support energetic metabolism and overall well-being, along with natural caffeine for clean energy without the harsh crash often associated with energy drinks.

Currently available in four refreshing flavors—mango, fruit punch, orange, and berries—Hydrolit +Advance exemplifies a fusion of innovative taste and functional credibility, catering to active lifestyles and busy schedules where daily hydration is key.

Luis Arturo Rojas, International Sales Director at Jumex, commented on this achievement: "This victory strengthens Hydrolit +Advance's position in the functional hydration category for both retailers and consumers. It appeals not only to our loyal customer base but also attracts new consumers focused on performance, offering our retail partners a distinguished and appealing product on the shelf."

Availability and Product Journey

Hydrolit +Advance is now available nationwide at Walmart and other key retailers, marking an important step in Jumex's strategy to expand its market reach. For inquiries regarding retail distribution, interested parties can visit Vilore.com.

About Grupo Jumex

Grupo Jumex boasts a legacy spanning over 60 years in Mexico and stands among the country's most reputable companies. It operates in the production, marketing, and distribution of high-quality fruit-based beverages available in Mexico, the USA, and numerous countries worldwide, showcasing a diverse range of juices, nectars, refreshing beverages, energy drinks, and functional drinks.

For more information, please visit www.grupojumex.mx.

Acknowledging Innovation

The Product of the Year is celebrated as the largest consumer-voted award for product innovation, established over 30 years ago. Operating in more than 40 countries, its mission is to guide consumers to the best products on the market while rewarding manufacturers for their quality and innovation. Winning products are recognized through votes gathered from 40,000 consumers in a representative national study carried out by Kantar—a global leader in consumer research.

Receiving this award grants winners the right to utilize the Product of the Year logo in their marketing endeavors for two years, a significant advantage for enhancing sales, distribution, and product awareness.

In conclusion, Jumex's Hydrolit +Advance is more than just a hydration beverage; it's a testament to innovation and consumer-driven design, shaping the future of functional beverages and catering to the needs of today’s health-conscious market.