#Vietnam #Barcelona #Dairy Industry #Vinamilk #Global Dairy Congress

Vinamilk's Journey to Transformation

Vinamilk, the foremost dairy brand in Vietnam, recently highlighted its significant journey over the last 50 years at the Global Dairy Congress 2026 in Barcelona, Spain. Under the theme "Fit for Purpose," this year’s congress gathered dairy industry leaders, innovators, and experts to discuss the future trajectory of the sector.

In its sixth appearance at this prestigious event, Vinamilk presented the keynote titled "50 Years, One Purpose: Relentless Brand Transformation." This presentation illustrated the company's adaptability in response to social and consumer dynamics throughout its history.

Embracing Relevance in the Dairy Industry

Richard Hall, Chairman of the Global Dairy Congress, pointed out that the industry's growth is transitioning from mere production metrics to delivering value that resonates with evolving consumer preferences. Vinamilk's approach reflects this philosophy, emphasizing that their journey has been guided by an unwavering commitment to understanding consumer needs, a foundation laid since the company’s inception in 1976.

Nguyen Quang Tri, Marketing Executive Director of Vinamilk, stated, "Throughout 50 years of growth, one thing has never changed at Vinamilk we always begin with the real needs of consumers." This commitment underscores the company's vision of fostering continuous innovation in nutrition, health, and sustainability, thus adapting to the changing landscape of consumer expectations.

Evolving with Consumer Needs

Whereas classic products such as Ong Tho condensed milk catered to the nutritional requirements of several generations, today’s customers are inclined toward more tailored nutrition solutions. New offerings like Optimum Gold A2, Green Farm High Protein Fresh Milk, and Sure Prevent Gold exemplify this shift in strategy. Research has shown that a considerable 60% of consumers are increasing their protein intake, and 59% prioritize gut health, further affirming Vinamilk's dedication to delivering scientifically-backed nutrition that aligns with contemporary needs.

Moreover, modern consumers also value convenience along with nutritional benefits. This has led Vinamilk to innovate products like Green Farm Drinking Yogurt, SuSu Cheese Lollipops, and Vinamilk Gelato, all of which combine nutrition with everyday enjoyment. Each product launch reflects the company’s ability to adapt to real-time consumer demands.

The Ongoing Mission and Commitment to Adaptation

Vinamilk's narrative at GDC 2026 transcends historical changes; it pivots around why ongoing transformation is crucial. From nurturing basic nutritional requirements in the aftermath of conflict to addressing current needs for health, sustainability, and personalized nutrition, Vinamilk illustrates that adaptability is crucial to sustaining relationships with future consumers.

This adaptability is not merely a tactic; it is a necessity for long-term success in the dairy sector. Vinamilk's enduring commitment to evolving with consumer needs reaffirms its mission to enhance nutrition and create value for future generations of Vietnamese families.

About Vinamilk

With a solid network of international partners, Vinamilk boasts 16 factories and 15 farms recognized for their stringent quality standards. This organization integrates advanced technologies in its supply chain to ensure safety and nutritional integrity in its products. Not only is Vinamilk the leading dairy brand in Vietnam, but it also exports to over 65 countries and ranks within the top 36 global dairy firms by revenue. Recently, it has been acknowledged as the most promising dairy brand globally by Brand Finance.

For further details, you can visit Vinamilk’s official website.