Alconost Inc. and DeNA Collaborate to Support Foreign Game Developers Entering the Japanese Market

Collaboration of Alconost Inc. and DeNA

Alconost Inc., a prominent localization company based in the U.S., has joined forces with DeNA, a well-known gaming corporation in Japan, to provide a supportive service aimed at foreign game developers interested in entering and expanding within the Japanese market. This partnership harnesses the strengths of both companies to create a robust, one-stop solution for localization and market entry.

Support Service Overview

The collaboration has introduced a diverse range of support services designed for foreign game developers and publishers, aimed at facilitating their entry into Japan's competitive gaming landscape. The key features of this service include:

1. Free Technical Support on the AndApp Platform

Developers utilizing DeNA’s AndApp will receive comprehensive technical support throughout the game publishing process at no cost, until the game generates revenue through in-app purchases. This support encompasses everything from developer account setup to ongoing assistance during the game launch.

2. High Revenue Sharing Rates

Foreign developers who use this service will benefit from a higher revenue-sharing model. For the first six months after a game is released on AndApp, they can enjoy more favorable revenue distribution rates compared to other leading gaming platforms.

3. Promotional Support

DeNA will provide various promotional services free of charge for every game title introduced on the AndApp platform, which will help increase visibility and reach during the critical initial launch period. This includes promotional banners featured on the official AndApp website and client application, and posts on official social media platforms, such as the AndApp X account.

4. Localization of Promotional Content

To further assist in the promotional efforts, Alconost will offer free localization services for promotional materials from English, Simplified Chinese, and Korean into Japanese. This localization will ensure that foreign games resonate with the Japanese audience and adapt cultural nuances appropriately.

5. High-Quality Game Localization Services

Alconost is dedicated to providing premium localization services through a dedicated team of experienced Japanese-native translators and project managers. They utilize advanced AI localization tools alongside traditional methods to ensure efficient, high-quality translations that meet specific gaming needs.

The Japanese Gaming Market

The Japanese gaming market is predicted to exceed $22 billion by 2024 and continue growing to over $53 billion by 2033, making it one of the largest and most competitive gaming markets globally. For game developers and publishers looking to succeed in this landscape, effective localization is pivotal to their strategy. Properly adapting games to incorporate cultural contexts is essential for maximizing a game's appeal.

“Until now, the industry lacked a comprehensive service that could meet these critical needs for game developers of various sizes,