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Exploring Miutine: Miu Miu's New Feminine Perfume

Miu Miu has unveiled its latest fragrance, Miutine, a daring and spirited addition designed for the modern woman. This new perfume captures the essence of the Miu Miu woman – vibrant, youthful, and unapologetically herself.

The Inspiration Behind Miutine

The name Miutine playfully reflects a reinterpretation of the French term "mutine", embodying the rebellious spirit akin to that of mutinous pirates. The fragrance is crafted for a woman who knows the rules but enjoys breaking them. Rather than making a bold statement, Miutine serves as a wink to those in the know—a fragrant gesture, consciously created for self-expression.

This perfume is described as irresistibly cheeky and deliciously gourmand, presenting a sophisticated reinterpretation of traditional fragrance codes. Created by renowned perfumer Dominique Ropion, Miutine features a classic Chypre signature enhanced by playful fruity gourmand notes. It is a unique addition to the Chypre family, incorporating bright, zesty citrus notes, an intriguing floral heart, and a rich earthy base of oakmoss and patchouli.

The Fragrance Profile

Miutine surprises with an explosive combination of wild strawberry and cane sugar, offering a seductive and intimate embrace. The fragrance is not just a mix of captivating notes; it is an experience that envelops the senses and sparks the imagination. This paradox of vibrant citrus and luscious sweetness encapsulates the daring and joyous character of today’s femininity.

A Design that Honors Miu Miu's Aesthetic

The Miutine bottle itself is a work of art, reflecting Miu Miu's iconic design elements. The striking quilted glass evokes the signature Matelassé leather of the brand, adorned with a distinctive black-and-white label that adds an air of luxury and desirability. The bottle's craftsmanship speaks to Miu Miu's commitment to elegance and style.

Embodying the Spirit of Miutine

Emma Corrin, the celebrated Golden Globe-winning actress and Miu Miu ambassador, personifies the essence of Miutine. With a unique blend of humor, courage, and effortless charm, she perfectly reflects the brand's vision for a rebellious yet sophisticated femininity. Emma attributes her admiration for rebellion, self-expression, and individuality to the fragrance, stating, "Miutine represents all the aspects I value greatly in myself and others. It’s a scent crafted for free spirits!"

Campaign Launch

The campaign for Miutine is directed by acclaimed filmmaker Hailey Benton Gates, a longtime friend of the brand and a Sundance Jury Award winner. The campaign video "What – or who – is Miutine?" premieres on August 20, 2025, capturing the ever-evolving spirit of Miutine as a definition of a rebellious attitude that confidently transcends conventions.

In conclusion, Miutine is more than just a fragrance; it is a celebration of freedom, individuality, and the complexity of femininity in the modern world. With its captivating scent, artistic design, and strong ambassador, Miutine stands as a testament to Miu Miu’s innovative spirit and dedication to empowering women everywhere.