Rikako Yagi Takes on FamilyMart's Hot Snacks: A New TV Commercial Launch

Join Rikako Yagi in Enjoying Delicious Hot Snacks!

This summer, get ready to indulge in delicious snacks as Japanese actress Rikako Yagi showcases her love for FamilyMart's popular hot snack offerings. Kicking off a new promotional campaign, the TV commercial titled "Fried Snacks Super Savings Festival" premieres on July 14, 2026, and features Yagi diving headfirst into a selection of delectable treats.

Exciting Offers Await!

In celebration of its upcoming 45th anniversary in September 2026, FamilyMart is introducing the "Fried Snacks Super Savings Festival" from July 14 to August 3. During this period, customers purchasing various types of "Fami Chicken" will receive a 50-yen discount coupon for their next fried snacks purchase. This initiative aims to enhance customer value with delicious and affordable options at approximately 16,400 FamilyMart locations nationwide.

Yagi’s Culinary Enthusiasm

The ad kicks off with Yagi enthusiastically enjoying the crispy chicken and other favorites. From "Crispy Chicken (Plain)" to "Spicy Chicken" and "Koro Jaga – Delicious Salt Flavor," the commercial is filled with moments of Yagi naming the snacks while showcasing her trademark lively expressions and dance-like movements. As she gleefully indulges in the treats, viewers are treated to the joy and fun of snacking with her charismatic performance.

Behind The Scenes

During filming, Yagi brought her spontaneous charm to the set. In one memorable segment, she tried out various humorous faces while pronouncing the product names. The playful process resulted in laughter from the crew, especially when she completely immersed herself in the joy of acting. The director's unique prompts led Yagi to experiment with her expressions, creating a warm atmosphere throughout the shoot filled with laughter and eagerness.

Yagi Shares Her Favorite Moments

Reflecting on her experience, Yagi shared, "I often crave convenience store snacks, especially after work." Explaining her love for the "Crispy Chicken" and her frequent stops at FamilyMart, she expressed joy in finding just the right size and taste for her post-work cravings.

When asked about recent uplifting moments, she recalled enjoying an entertaining radio show, leading to a delightful laughing session at home. Yagi confirmed the cherished simplicity of life's small pleasures, such as relishing the scent and taste of snacks while unwinding after a busy day.

Talking about the newly revamped Fami Chicken packaging, she shared her admiration for its design, loving how it blends a classic feel with a fresh, fun twist highlighted by star graphics. She hopes it becomes a beloved icon among fans.

A Snack Lovers Truly Unique Offer!

Accompanying the fun campaign, the snacking extravaganza invites everyone to try not only the Fami Chicken but a variety of delectable fried snacks. The lineup includes crispy fried potatoes, flavorful chicken skewers, and deliciously concocted American dogs, all made to satisfy cravings any time of day.

The promo runs from July 14 to August 3, 2026, with the coupon usable until August 10. This is an excellent opportunity for snack enthusiasts to discover their favorite treats and enjoy the rich flavors that FamilyMart has to offer.

FamilyMart and Its Birthday Celebration

As FamilyMart celebrates its journey toward 45 years, the brand remains committed to listening to customers and innovating its product offerings to maintain their status as a go-to convenience store. The tagline “Ichi-ban Challenge” symbolizes their commitment to keep evolving, targeting a diverse range of customer demands through enjoyable and cost-efficient offerings.

For additional details, make sure to check out FamilyMart's official site and don't miss Rikako Yagi's exhilarating TVCM!