SPANX Expands Shapewear Line with Innovative Supima Cotton Launch

In an exciting development for fashion enthusiasts and women seeking comfort and confidence, Spanx, LLC, renowned for its revolutionary shapewear, announces the launch of its new collection: SPANXshape™ Invisible Supima® Cotton. This innovative line embraces customer requests for cotton-based shapewear, merging luxury and functionality in a way no brand has achieved before.

The Demand for Cotton Shapewear

For years, loyal Spanx customers have expressed a desire for shapewear that utilizes cotton. After extensive research and thorough testing, the brand has answered that call. The SPANXshape™ collection showcases the best-selling shapewear styles reimagined in Supima® Cotton, celebrated for its extra-long fibers that provide an unparalleled softness and durability, all while maintaining vibrant colors far better than typical cotton.

Kiana Miree, Chief Merchandising Officer at Spanx, emphasized the company’s commitment to innovation in the shapewear category. _"As the inventors of modern shapewear, this category remains central to our brand, and we’re thrilled to introduce new designs that retain our quality while catering to our customers’ needs,”_ said Miree.

Overview of the Collection

The SPANXshape™ Invisible Supima® Cotton collection is unique in its construction. By combining LYCRA® elastane with Supima® Cotton, two materials rarely paired, this line offers groundbreaking performance capabilities. Enhanced by advanced single-layer Printed Power® shaping technology developed with LYCRA® FitSense™ Print Technology, the collection boldly redefines the expectations for cotton shapewear.

Each piece is designed with targeted tummy control panels for consistent 360-degree shaping, crafted to deliver breathability, lightweight comfort, and effective moisture-wicking properties that enhance the cotton’s natural benefits.

The collection features an array of tops and bottoms available in core colors and soft hues, including options like Pink Blossom, Powder, Café Au Lait, Very Black, and Sky, allowing customers to curate their personal style preferences while enjoying the comfort of cotton.

Spanx’s Evolution and Impact

Founded in 2000 by entrepreneur Sara Blakely, Spanx has transformed the women’s fashion landscape by addressing a variety of wardrobe challenges from a female perspective. This latest cotton shapewear line not only reinforces Spanx’s innovative spirit but also marks a significant step toward inclusivity in the shapewear segment.

The brand continues to thrive as it expands beyond traditional shapewear solutions into activewear, outerwear, and more, championing the cause of women’s empowerment through clothing.

For those interested in exploring the new SPANXshape™ Invisible Supima® Cotton collection, detailed offerings and additional information can be found on the Spanx website, where fans can also follow them on social media platforms like Facebook, Twitter, and Instagram.

In conclusion, the SPANXshape™ Invisible Supima® Cotton collection stands as a testament to Spanx’s dedication to innovation and customer satisfaction, paving the way for future advancements in the shapewear industry. This line not only represents a response to consumer demands but also celebrates the limitless possibilities of combining luxury fabrics with performance-driven design, setting a new standard in the market.