Zig-Zag® Introduces Vintage Collection Rolling Papers to Celebrate 145 Years of Craftsmanship
Zig-Zag®, a name synonymous with rolling papers, has recently launched its Limited Edition Vintage Collection. This new offering marks over 145 years of dedication to craftsmanship and quality in the rolling paper industry. The Vintage Collection is not just a new product line; it reflects the brand's rich history while enticing consumers with innovative designs and premium features.
To celebrate its legacy, Zig-Zag® has included not only rolling papers but also a limited-edition range of graphic t-shirts and hoodies. These apparel items allow fans to embrace the Zig-Zag brand not just in function, but in fashion. A visually impactful campaign accompanies the launch, featuring multi-generational families and popular personalities, including the well-known musician Rohan Marley and his son, YG Marley. The colorful imagery, captured by noted photographers, illustrates the warmth and bonding moments associated with shared experiences and the culture that Zig-Zag has nurtured over decades.
Rohan Marley speaks to the respect and authenticity that Zig-Zag embodies, stating, “It’s about respect for the plant, the process, and the people who've kept it real.” His history with the brand serves as a compelling testament to its unwavering reputation.
Natalie Benson, an influencer featured in the campaign, reminisces about smoking with her younger sister. This highly personal narrative resonates with many, as it highlights the intimate experiences tied to sharing a joint. “There’s something so intimate about sharing a joint and creating memories,” she reflects, underscoring the lifestyle that the Zig-Zag brand has fostered through generations.
Mark Zatta, Zig-Zag's Senior Brand Manager, adds that the Vintage Collection honors the company’s legacy while relentlessly innovating to meet the demands of today’s discerning consumers. The collection promises to deliver rolling papers that are
Built on Quality: Maintaining a legacy of trust, each product assures excellence proven over a century.
Diverse Choices: Featuring 24-count cartons available in a variety of sizes and styles to suit every preference.
Exceptional Design: These rolling papers are crafted to burn evenly and slowly, offering a premium experience.
Pure Ingredients: They are made using 100% natural gum arabic, ensuring a clean and authentic experience.
* Nostalgic Packaging: Limited-edition designs that pay homage to Zig-Zag’s storied history provide a nostalgic aesthetic to the packaging.
The Limited Edition Vintage Rolling Papers are available in assorted carton offerings, ranging from $2.50 for a booklet of Unbleached/Hemp to $69.99 for new vintage hoodies. With this launch, Zig-Zag® not only reinforces its long-standing presence in pop culture but also integrates itself into the everyday experiences of its consumers. The Vintage Collection can be easily purchased online, further extending convenience for true fans of the brand.
About Zig-Zag: For over 145 years, Zig-Zag has been committed to producing the world’s most recognizable rolling papers. With a history intertwined with significant cultural moments, including notable references in hip-hop culture, Zig-Zag has remained a staple for both casual consumers and enthusiasts. As the brand continues to innovate, it stands firm in its dedication to quality and authentic experiences. For further details on the collection, consumers can visit www.zigzag.com for rolling papers and www.zigzagsupply.com for apparel.
To celebrate its legacy, Zig-Zag® has included not only rolling papers but also a limited-edition range of graphic t-shirts and hoodies. These apparel items allow fans to embrace the Zig-Zag brand not just in function, but in fashion. A visually impactful campaign accompanies the launch, featuring multi-generational families and popular personalities, including the well-known musician Rohan Marley and his son, YG Marley. The colorful imagery, captured by noted photographers, illustrates the warmth and bonding moments associated with shared experiences and the culture that Zig-Zag has nurtured over decades.
Rohan Marley speaks to the respect and authenticity that Zig-Zag embodies, stating, “It’s about respect for the plant, the process, and the people who've kept it real.” His history with the brand serves as a compelling testament to its unwavering reputation.
Natalie Benson, an influencer featured in the campaign, reminisces about smoking with her younger sister. This highly personal narrative resonates with many, as it highlights the intimate experiences tied to sharing a joint. “There’s something so intimate about sharing a joint and creating memories,” she reflects, underscoring the lifestyle that the Zig-Zag brand has fostered through generations.
Mark Zatta, Zig-Zag's Senior Brand Manager, adds that the Vintage Collection honors the company’s legacy while relentlessly innovating to meet the demands of today’s discerning consumers. The collection promises to deliver rolling papers that are
Built on Quality: Maintaining a legacy of trust, each product assures excellence proven over a century.
Diverse Choices: Featuring 24-count cartons available in a variety of sizes and styles to suit every preference.
Exceptional Design: These rolling papers are crafted to burn evenly and slowly, offering a premium experience.
Pure Ingredients: They are made using 100% natural gum arabic, ensuring a clean and authentic experience.
* Nostalgic Packaging: Limited-edition designs that pay homage to Zig-Zag’s storied history provide a nostalgic aesthetic to the packaging.
The Limited Edition Vintage Rolling Papers are available in assorted carton offerings, ranging from $2.50 for a booklet of Unbleached/Hemp to $69.99 for new vintage hoodies. With this launch, Zig-Zag® not only reinforces its long-standing presence in pop culture but also integrates itself into the everyday experiences of its consumers. The Vintage Collection can be easily purchased online, further extending convenience for true fans of the brand.
About Zig-Zag: For over 145 years, Zig-Zag has been committed to producing the world’s most recognizable rolling papers. With a history intertwined with significant cultural moments, including notable references in hip-hop culture, Zig-Zag has remained a staple for both casual consumers and enthusiasts. As the brand continues to innovate, it stands firm in its dedication to quality and authentic experiences. For further details on the collection, consumers can visit www.zigzag.com for rolling papers and www.zigzagsupply.com for apparel.
Topics Consumer Products & Retail）
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