#Japan #Kyoto #Ice Cream #Matcha #Tsujiri

Tsujiri’s Latest Delight: Rich Matcha Chocolate & Crunch

In a delightful development for matcha lovers around the globe, the esteemed Kyoto-based tea company, Tsujiri, has unveiled its brand-new ice cream product: "Tsujiri Rich Matcha Chocolate & Crunch". Set to hit convenience stores across Japan on April 21, 2025, this exclusive ice cream promises to enhance the way we enjoy this beloved green tea flavor.

A Matcha Masterpiece

This indulgent ice cream treat expertly combines Tsujiri’s finest matcha ice cream with rich matcha chocolate and crunchy components, creating an exquisite tasting experience that captures the essence of Uji matcha. Each bite offers a perfect blend of smooth ice cream, melt-in-your-mouth chocolate, and a satisfying crunch, allowing enthusiasts to indulge in the subtly bitter and aromatic notes that matcha is celebrated for.

Tsujiri has a rich heritage, having been established in 1860 and operating for over 160 years. Renowned for their commitment to quality, they source their matcha from expert tea masters who meticulously select the finest Uji matcha. The company has built its legacy on the passion for authentic and high-quality Japanese tea, making this new offering a notable addition to their acclaimed range.

Enhanced Matcha Enjoyment

The new product stands out as it increases the matcha content in the ice cream mix by 20% compared to previous offerings. This adjustment elevates the flavor profile, allowing consumers to savor a deeper, more robust experience of matcha’s unique bitterness and astringency. Coupled with the launch, the packaging incorporates multi-language labeling, aimed at introducing the esteemed Tsujiri brand to international visitors, further catering to the growing inbound tourist market.

Catering to Visitors and Enhancing Brand Awareness

The timing of the release aligns strategically with upcoming events known to attract tourists, such as the "2025 Osaka-Kansai Expo" starting on April 13. In anticipation of an increase in inbound tourism, Tsujiri will implement advertising campaigns on public transportation, including the Tokyo Monorail, Nankai Rapito, and Narita Express, aimed at promoting this delectable ice cream treat. These campaigns will give diverse contents and languages tailored to the specific rail operators, thereby broadening the reach of Tsujiri’s latest innovation.

On this exciting journey, Tsujiri is not only introducing a new product but also aiming to share the joy and deliciousness of Japanese ice cream with a wider audience. This initiative contributes to a vibrant culture around matcha and aims to enhance the health and happiness of customers, as they enjoy the delightful flavors that Tsujiri passionately curates. With the innovative flavor of the "Rich Matcha Chocolate & Crunch", ice cream enthusiasts can look forward to a truly immersive matcha experience unlike any other.

As the ice cream market continues to evolve, Tsujiri’s commitment to maintaining the highest quality and flavor brings confidence to those who seek the true taste of Japan. Make sure to grab this exclusive treat at local convenience stores starting April 21, and embark on a flavorful journey that celebrates the rich heritage of Uji matcha!