#Japan #Tokyo #Fujitsu #unified commerce #FamilyMart

FamilyMart Enhances Digital Commerce

FamilyMart, the well-known Japanese convenience store chain, has recently launched an innovative digital commerce initiative called 'Famima Online.' This new platform is powered by Fujitsu's headless commerce solution, known as 'Unified Commerce.' After only three months since its launch on March 6, 2025, the platform has made remarkable strides, achieving a 1.5-fold increase in order volume compared to the same period last year, and a staggering 18-fold increase in site traffic.

Background of the Initiative

In 2023, FamilyMart laid the groundwork for this digital transformation by implementing a robust customer experience infrastructure. Key to this initiative was the installation of digital signage named 'FamilyMart Vision' and the introduction of the 'FamiPay' app, which has exceeded 25 million downloads. However, as customer interaction points diversified across physical stores, e-commerce platforms, and mobile applications, optimizing the integration of existing backend systems became a critical challenge. In response, the decision was made to adopt a new digital commerce infrastructure leveraging API connections under the 'Unified Commerce' framework.

The Approach

'Famima Online' is not just a revamped e-commerce site; it consolidates various existing online services into a single, user-friendly platform. It features an extensive range of products, including exclusive merchandise and regional delicacies. Notably, the site has expanded to offer 'convenience wear,' providing clothing sizes previously unavailable in stores. This rich product selection promises a uniquely appealing shopping experience that only FamilyMart can deliver.

Fujitsu's 'Unified Commerce' was pivotal in this transformation, allowing FamilyMart to rejuvenate its e-commerce site rapidly without overhauling its existing systems. This flexibility enables the company to quickly adapt to customer needs and introduces new touchpoints seamlessly. The collaboration involved Fujitsu's dedicated solution engineering team, which has vast experience in retail, working alongside FamilyMart's knowledgeable account team to create a platform capable of accompanying business growth and optimizing costs.

Key Features of Unified Commerce

One of the standout features of 'Unified Commerce' is the separation of the front-end and back-end systems. This headless architecture minimizes the impact on core business logic when adapting to new customer engagement channels, ensuring a smooth operational flow.

Looking Ahead

Looking forward, 'Famima Online' aims to enhance user convenience further by integrating various touchpoints and facilitating transitions from the FamiPay app to the site. Seasonal products such as unagi (grilled eel) and Christmas cakes will be available for online reservation, contributing to food waste reduction. FamilyMart plans to leverage its extensive network of approximately 16,300 stores to offer unique products and popular character collaborations, enhancing customer shopping experiences.

Fujitsu remains committed to accelerating FamilyMart's business evolution while also focusing on sustainability transformation initiatives. Through its business model 'Fujitsu Uvance,' Fujitsu is dedicated to providing personalized customer experiences that resonate deeply with individual consumer needs, pushing forward sustainable consumption practices.

Trademark Notice

All product names and trademarks referenced in this article are recognized as the trademarks or registered trademarks of their respective companies.

FamilyMart's vision is clear: under the motto of 'Your Convenience, FamilyMart,' the company strives to be an irreplaceable part of each customer's daily life while nurturing connections within the community.