TUMI Welcomes Wei Daxun as Its New Asia-Pacific Brand Ambassador

TUMI Introduces Wei Daxun as New Asia-Pacific Brand Ambassador

In a vibrant announcement on July 29, 2025, TUMI, the renowned global leader in travel products and lifestyle accessories, has appointed the celebrated Chinese actor Wei Daxun as its new Asia-Pacific brand ambassador. This milestone follows the opening of TUMI's flagship store in Shanghai just earlier this month, a significant step in reinforcing the brand's commitment to serving global travelers.

Wei Daxun, known for his versatility and charisma, has won the hearts of audiences across Asia through his work in film, television, music, and philanthropy. His dedication to professionalism and pursuit of excellence aligns perfectly with TUMI's core values, such as precision, creativity, and a relentless drive for progress, which have defined the brand for over 50 years.

Wei’s debut in TUMI’s official campaign comes with the third and final chapter of the 19 Degree Lite series titled “Uncompromisingly Light.” This campaign celebrates the freedom of movement from the perspective of those living a life on the go. Directed by David Pun and captured by renowned photographer GK, the campaign highlights the serene intensity of Wei’s lifestyle as he seamlessly transitions between cities and fleeting moments.

On his travels, he is seen with TUMI's ultra-lightweight 19 Degree Lite jacket and the versatile Alpha Bravo collection. The story emphasizes how the 19 Degree Lite line supports him throughout his journey, adapting to each phase and maintaining its reliability and functionality—a perfect companion for someone constantly on the move. Wei articulates his philosophy on home, stating, “Home is not a place but a feeling.” His ability to move confidently and effortlessly matches the spirit of TUMI, no matter where he goes.

Creative Director Victor Sanz remarked, “Wei brings energy and authenticity that resonates with TUMI’s values. He is a true reflection of the modern global traveler—purposeful, dynamic, and always in motion.” In his own words, Wei expressed, “I am honored to join the TUMI family. I have long admired the brand’s commitment to timeless quality and functionality. Its collections are designed for real life, moving with me wherever I go and whatever I do.”

Wei joins an esteemed list of TUMI ambassadors, including acclaimed figures like McLaren Formula 1 racer Lando Norris, LPGA Tour golfer Nelly Korda, and PGA Tour golfer Ludvig Åberg. With its meticulous designs, captivating storytelling, and collaborations with identified talents, TUMI continues to establish itself as a leader in the luxury travel and lifestyle sector.

For exclusive campaign content, follow TUMI on social media @TUMITravel.

About TUMI

Founded in 1975, TUMI creates luxury products for business, travel, and world-class performance. They are designed to enhance, simplify, and beautify all aspects of life on the move. TUMI combines immaculate functionality with the spirit of innovation, aiming to enable travelers as lifelong partners for those who pursue their passions with enthusiasm. For more information, visit TUMI.com and follow @TUMITravel on Instagram, TikTok, Facebook, and YouTube.

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