#Japan #Tokyo #Health Benefits #Meiji Chocolate #Cocoa Polyphenol

A Sweet Revolution in Healthy Snacking

On September 30, 2025, Meiji Co., Ltd. will introduce an exciting new addition to their widely popular chocolate line. The Chocolate Effect Cocoa 72% Bag (110g) aims to provide a perfect balance between convenience and health, making it easier than ever for consumers to incorporate high cocoa chocolate into their daily routines.

For years, Meiji has been a leader in the high cocoa chocolate market, known for its commitment to quality and health. With a focus on cocoa polyphenols—nutrients that are beneficial for the body—this new product meets the demands of health-conscious consumers looking for a convenient way to elevate their snacking habits. The Cocoa 72% bags each contain an impressive 2,794mg of cocoa polyphenols, making it an ideal option for those starting their healthy eating journeys.

The Perfect Size for Every Occasion

The standout feature of the new Cocoa 72% Bag is its 22 individually wrapped pieces. This size caters to those who find traditional box sets too little while bulk bags feel excessive. With easy-to-carry packages that fit seamlessly into busy lifestyles, it invites consumers to indulge in high cocoa chocolate every day. Whether at the office or on the go, this product aims to make healthy snacking a delightful experience for adults who are savvy about their health.

The Chocolate Effect line has been a favorite among customers for over two decades, earning a reputation as a trustworthy choice for those aiming to maintain or improve their health. The 72% Cocoa Bag is not only about taste but aligns perfectly with modern eating habits focused on well-being.

Promoting a Healthy Cocoa Habit

To encourage the adoption of high cocoa habits among consumers, Meiji will also launch the 'High Cocoa Habit Campaign' beginning in October. It is crucial to consume cocoa polyphenols regularly, as they cannot be stored in the body. Through this campaign, Meiji aims to inspire and facilitate the integration of high cocoa chocolate into everyday life.

Participants can collect promotional marks from eligible products for a chance to win luxurious prizes. For more details on the campaign, consumers are encouraged to visit the official brand site: Meiji Chocolate.

Expanding Influence in Taiwan

Beyond the domestic market, Meiji is making significant strides in Taiwan. Their subsidiary, Taiwan Meiji Foods Co., Ltd, has been enhancing awareness and promoting sales of the Chocolate Effect line through various initiatives. In November 2022, they hosted an event in Taipei to share research on cocoa polyphenols and highlight their health benefits. This endeavor has secured Taiwan as the leading export market for Meiji's Chocolate Effect, significantly boosting the brand's value.

In May 2025, another significant event took place at the Huashan 1914 Creative Park in Taipei. This event presented the latest findings and included an engaging pop-up experience that attracted roughly 3,000 attendees. The activities emphasized how high cocoa chocolate supports not only health but also productivity in work and study contexts, encouraging the integration of healthy snacks into daily routines.

Meiji aims for further growth in Taiwan under their Vision 2026, focusing on enhancing health and expanding chocolate culture in the region, with goals to reach sales of 1 billion yen.

Ultimately, through the Chocolate Effect line, Meiji Co., Ltd. continues to expand the joys of delicious chocolate while contributing to healthier lifestyles for their customers. Whether enjoying a piece at home, work, or on an outing, Meiji is committed to making health-conscious chocolate consumption easy and enjoyable for everyone.