#United States #New York #Giving Tuesday #World AIDS Day #RED

Celebrate the Holidays with (RED)

This year, (RED) is once again taking a stand on two notable occasions—World AIDS Day on December 1 and Giving Tuesday on December 3—by launching its campaign titled "The (RED) Holiday Edit Vol. II." Co-founded by Bono and Bobby Shriver, (RED) works tirelessly to combat the injustices that contribute to the spread of pandemics, especially AIDS. As we enter the holiday season, individuals are encouraged to make a meaningful impact through their gift-giving choices.

A Galaxy of Gift Options

The (RED) Holiday Edit vol. II features a wide array of curated products from various brands, each designed to benefit the Global Fund, dedicated to eradicating AIDS and other preventable diseases. From cutting-edge technology and stylish fashion to wellness products, there’s something for everyone. With every purchase, you actively contribute to saving lives.

Highlights Include:

• - Apple: Between now and December 8, Apple will donate $5 to the Global Fund for every purchase made via Apple Pay, targeting a total contribution of up to $3 million.
• - Savas: The limited edition (SAVAS)RED collection includes trendy T-shirts, boots, and bomber jackets.
• - Aroma360: Experience the iconic (AROMA360)RED collection featuring a stylish red scent diffuser and unique fragrances.
• - Lobos 1707: Savor bold tastes with the Lobos 1707 cocktails, while simultaneously participating in substantial social missions.
• - Vespa: Explore the chic and eco-friendly (VESPA PRIMAVERA)RED Elettrica.
• - Panasonic: Choose from a variety of (PANASONIC)RED products, where a percentage of every purchase benefits the Global Fund.
• - Fiat: Look into the sleek and sustainable FIAT (500e)RED for your next ride.
• - woom: As (RED)’s first bike partner, woom presents a collection of lightweight balance and pedal bikes available for younger riders.
• - Girl Skateboards: Skateboards created in collaboration with (RED) showcase vibrant designs and support the cause.
• - Kreuther Handcrafted Chocolate: Delight in these luxurious chocolates, perfect for holiday gifting.
• - oHHo: Partnering with oHHo, a wellness company, (RED) will offer products that contribute funds for healthcare access in marginalized communities.

Engage with the (RED) Community

Throughout this promo period, a special (RED) pop-up shop runs from December 1 to December 5 at the Bank of America Winter Village at Bryant Park. Visitors can shop for (RED) products, enjoy complimentary coffee, and enter exciting prize draws. To honor World AIDS Day, attendees will experience live performances, including a set by DJ Buka.

Furthermore, Peloton is hosting its second annual '(RED) Run' on their platform, inviting users to join a thrilling workout class while promoting the mission against AIDS.

Together with Beats by Dr. Dre, (RED) is shining a spotlight by introducing a limited-edition packaging for their (BEATS)RED headphones created by rising star Yinka Ilori. This collaboration emphasizes resilience and community, partnering with a curated Apple Music playlist that debuted on December 1.

The Time to Choose (RED)

As we approach the festive season, Jennifer Lotito, President and COO of (RED), stated, "Fighting the injustices that allow pandemics like HIV/AIDS to thrive requires our collective effort and awareness, and we’re grateful to our partners for unwavering support and contributions. Making just one choice to shop (RED) can create hope and change the world this holiday season."

To explore all that The (RED) Holiday Edit Vol. II has to offer and to contribute towards a worthy cause this holiday season, visit RED.org or follow @RED on social media.