Eshbal's Gluten-Free Product Expansion: A Leap in the Better-For-You Market

Eshbal Expands Its Gluten-Free Offerings in Israel



Eshbal Functional Food Inc. (TSXV: ESBL) has proudly announced the launch of a range of gluten-free products under its renowned Caragil and BARILI brands, aimed at meeting the growing demand for healthier food options in the Better-For-You market.

With a legacy spanning over 80 years, Eshbal has established itself as a trusted name in high-quality, hand-crafted food products that prioritize nutritional value without compromising on taste. The latest additions to their product line include instant cream powders in vanilla, chocolate, and strawberry flavors, along with a versatile cake crumble topping under the Caragil brand. Additionally, BARILI's gluten-free crackers come in two delightful versions, catering to a variety of snacking preferences.

The new products are being produced at Eshbal's extensive 60,000 sq. ft. facility, purpose-built for large-scale manufacturing. This facility employs proprietary formulations developed over two decades of research and development in the Better-For-You sector. Eshbal's rigorous production process ensures product consistency, authentic homestyle flavors, and the highest quality, thanks to their commitment to sourcing the best ingredients and utilizing specialized manufacturing techniques.

Yiftach Keren, CEO of Eshbal Israel, expressed the company's enthusiasm about the recent launches. He emphasized the increasing consumer interest in gluten-free products as a necessity in today's health-conscious lifestyle. Keren stated, "We believe that our new line of gluten-free products addresses a genuine consumer need and exemplifies our commitment to translating market feedback into tangible value for our customers." The company is optimistic that this strategy will resonate as it ventures into the North American market, leveraging insights gained from the Israeli consumer base.

Product Highlights


  • - Caragil Gluten-Free Cream Mixes: Available in chocolate, vanilla, and strawberry, these instant cream powders are ideal for filling and topping desserts, cakes, and pastries. Featuring a stable creamy texture, they offer a straightforward solution for gluten-free baking challenges.
  • - Caragil Gluten-Free Vegan Cake Crumble: This ready-to-use topping serves as an excellent alternative to traditional biscuit crumbles, ensuring consistent baking results and creative dessert preparation opportunities.
  • - BARILI Gluten-Free Seed Crackers: Packed with 85% seeds and grains and free from added sugars, these wholesome crackers provide a delightful snacking experience with a crisp texture and rich, savory flavors.
  • - BARILI Gluten-Free Za'atar Crackers: Flavorful and aromatic, these crackers seasoned with traditional za'atar deliver a unique taste, perfect for everyday snacking or pairing with various dips and spreads.

Expansion to North America


Eshbal plans to debut its flagship gluten-free pita bread in North America, which will be available through their direct retail and e-commerce operations. This marks a significant step in their expansion strategy, with support from Dare to be Different Foods, a New York City-based company that Eshbal has recently acquired a majority stake in. Furthermore, Eshbal intends to commence local production in the first quarter of 2026, which will strengthen its supply chain and boost market presence in North America, facilitating the distribution of its pita bread and potential future innovative products.

About Eshbal Functional Food Inc.


Eshbal is recognized as a forward-thinking and profitable food-tech entity concentrating on gluten-free and health-promoting food categories. The company's impressive financial performance showcases over $11 million in revenue for 2024. With an aggressive roll-up strategy in the artisanal gluten-free market, Eshbal is poised to create a robust platform for mainstream grocers while delivering an extensive selection of gluten-free products. The acquisition of Dare to be Different Foods grants Eshbal access to more than 500 stores in the Northeast USA, enhancing its distribution capabilities significantly.

In conclusion, Eshbal's expansion into gluten-free products marks a significant milestone in their commitment to producing better-for-you food options. With innovative offerings and a solid growth strategy, the company looks poised to make a substantial impact in both Israeli and North American markets in the near future.

Topics Consumer Products & Retail)

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