BEDGEAR Unveils Organizational Changes to Propel Growth and Innovation in 2026
BEDGEAR's Strategic Organizational Evolution
BEDGEAR®, a pioneering name in the sleep industry, has made an exciting announcement regarding its organizational structure. Designed to align with its ambitions for growth and innovation, these changes are set to unfold as the company navigates toward 2026.
In a climate where many companies face uncertainty and downsizing, BEDGEAR is taking a bold step forward. Founder and CEO Eugene Alletto emphasized the crucial role of its workforce, stating, "Our people have always been our strongest competitive advantage." This initiative reflects the company’s commitment to investing in the talent that drives its success.
Strengthening Core Operations for Enhanced Efficiency
BEDGEAR has undertaken a thorough evaluation of its core operations to bolster its efficiency. This includes refining key functions, with an emphasis on operational agility and collaboration. Newly appointed Director of Design, Development, and Merchandising, Kirstin Rauhauser, who brings over two decades of experience from various sectors such as home decor and textiles, will lead product innovation. This strategic alignment aims to expedite the product development process, ensuring a seamless transition from market insights to final product launch.
Furthermore, BEDGEAR has redefined its U.S. sales structure into three distinct regions: East, Mid-US, and West. This newfound geography-driven approach is intended to enhance customer engagement and strengthen relationships with retail partners. Notably, Todd Buchach has been promoted to Director of Marketing and Sales for the East Region, recognizing his valuable contributions.
Consolidating Leadership for Streamlined Decision-Making
To create a more cohesive operational management team, BEDGEAR has unified various functions under streamlined leadership. Ed Finn is set to take charge of Planning & Systems, which merges Forecasting Planning with Business Systems. With his extensive background in retail operations, Finn is well-positioned to ensure optimal product placement for both traditional retail and direct-to-consumer channels.
In addition, existing leaders, Anthony Hicks and Terri Pendleton, will oversee expanded responsibilities. Hicks will now encompass both Production and Warehousing, while Pendleton will add Transportation to her Customer Success oversight. This integrated approach is designed to facilitate quicker decision-making and a smoother flow along BEDGEAR's supply chain.
Fostering Innovation and Development
Alletto stated that these updates are not only about the company's growth but also about the future of each team member. “Our team is the engine behind every innovation we bring to the market.” This approach aims to cultivate an environment that encourages continuous improvement and positions BEDGEAR for enduring success.
The company is not just refining its internal structures; it is also on the lookout for new talents as it pushes its growth agenda into various operational areas. Interested individuals can explore opportunities on BEDGEAR's Careers Page.
About BEDGEAR®
Founded in 2009, BEDGEAR has transformed how people perceive sleep through its innovative aid and focus on personalization and sustainability. Positioned as the Performance® Sleep Brand, BEDGEAR creates advanced sleep solutions for individuals aspiring to be Wake Ready®. Their product line includes modular mattresses and a variety of bedding options designed to meet the diverse needs of sleepers, including those with partners—ensuring that comfort is not compromised.
In a world where over 280 patents and trademarks back its innovation, BEDGEAR continues to advance personalized sleep solutions through its commitment to quality and sustainability. With products engineered both in the USA and abroad, BEDGEAR is making strides to reshape the landscapes of sleep wellness, ensuring a brighter, more restful future for all.