#United States #Atlantic City #Hard Rock Hotel #AFSP

Atlantic City Casinos Unite for a Cause

In a remarkable display of community spirit and commitment to mental health, the Casino Association of New Jersey (CANJ) participated in the American Foundation for Suicide Prevention's (AFSP) 7th Annual Out of the Darkness Community Walk on September 20, 2026. This initiative saw a collective effort from various casino properties, contributing to a grand total of $315,000 raised to support mental health awareness and suicide prevention efforts.

A Show of Solidarity and Support

The event was led by employees from the Hard Rock Hotel & Casino Atlantic City, making it a pioneering establishment that participated in the walk. The hard work and determination of casino team members reflected a shared dedication towards combating the stigma surrounding mental health. Michael Sampson, General Manager of Hard Rock Hotel & Casino Atlantic City, expressed pride in joining forces with AFSP, emphasizing the significance of accessible mental health resources within the community.

"Supporting access to lifesaving resources and services helps build stronger, safer communities and ensures our neighbors have the support they need when they need it most," Sampson stated.

The involvement of Hard Rock Casino is particularly notable as it was the first Atlantic City casino to engage in the AFSP Out of the Darkness Walk due to the personal impacts of suicide on team members' families. Since its inception in 2018, Hard Rock has rallied local residents, businesses, and organizations to raise both awareness and critical funds for suicide prevention, effectively turning the AFSP walk into the largest of its kind in New Jersey.

Community Impact and Importance of the Cause

George Goldhoff, president of CANJ, praised the global participation and community support during this critical initiative. He stated, "Every year, AFSP's efforts make a difference in the lives of so many, providing support and hope to those struggling with mental health." The participation from various Atlantic City casinos showcases a collective commitment to advancing mental health initiatives within their communities.

Statistics indicate a pressing need for such initiatives. Suicide remains the 10th leading cause of death in the United States, with over 48,000 fatalities reported in 2024 alone. Alarmingly, New Jersey ranks suicide as a leading cause of death among young people, holding the third position for those aged 15 to 24. With the mental health crisis affecting children, statistics show that 20% of children aged 3 to 17 exhibit behavioral disorders, with rates of suicide among teens increasing significantly between 2008 and 2020.

The Role of AFSP

Established in 1987, the American Foundation for Suicide Prevention aims to bring hope to individuals and families affected by suicide. Through various programs focused on education, advocacy, and research surrounding mental health, AFSP plays a crucial role in building a culture that promotes mental wellness.

Mike Lamma, the Executive Vice President & Chief Operating Officer of AFSP, expressed gratitude towards the Hard Rock Hotel & Casino for its steadfast partnership, highlighting the importance of community involvement in tackling the stigma surrounding mental health.

"Year after year, Hard Rock demonstrates what it means to be a true partner in suicide prevention—not only through its generosity, but through its commitment to creating a community where mental health is openly discussed, and people know they are not alone," Lamma remarked.

Moving Towards Change

The collaboration and support from various sponsors and community partners only amplifies the importance of these efforts in breaking down barriers in seeking help and resources for mental health. As the casinos of Atlantic City come together for such a vital cause, they are not only raising funds but also fostering a compassionate community where conversations surrounding mental health are normalized.

Through initiatives like the Out of the Darkness Walk, participants are forging a path towards real change—one that aims to provide much-needed resources and support to individuals and families navigating the challenges of mental health.

This year's walk has proven once again that together, the casinos of Atlantic City are not just entertainment venues; they are pillars of the community, dedicated to making a difference in people’s lives.

With ongoing support and dedication, the mission to eradicate the stigma surrounding mental health and provide essential resources will continue to progress, fostering healing and community strength for years to come.