Natracare Launches Organic Makeup Removal Wipes Nationwide at Natural Grocers

Natracare's New COSMOS Organic Cleansing Makeup Removal Wipes



In an exciting development for eco-conscious consumers, Natracare has introduced its COSMOS Organic Cleansing Makeup Removal Wipes to all locations of Natural Grocers across the United States. Founded by women with an environmental focus, Natracare has established itself as a leader in sustainable personal care products, pioneering organic, plant-based, and certified compostable period items since 1989.

These new makeup removal wipes set themselves apart from conventional options on the market due to their commitment to environmental health and consumer safety. Most traditional cleansing wipes contain plastic, which can break down into harmful microplastics that pose risks to both human health and ecosystems. Natracare's wipes, however, are crafted from GOTS-certified organic cotton, which means they are entirely plastic-free, biodegradable, and safe for the user’s skin.

According to Susie Hewson, the founder of Natracare, the mission is to provide skincare options that are effective without compromising health or environmental integrity. "Our COSMOS Organic Cleansing Makeup Removal Wipes are especially suitable for sensitive skin, as they are devoid of harmful chemicals and enriched with vitamin E and soothing aloe vera," she explained.

The wipes have been designed to tackle even the most stubborn makeup, including waterproof mascara and long-lasting lipsticks, all while being toxin-free. They possess several key qualities:
  • - Dermatologically and ophthalmologically tested: Ensuring they are safe for sensitive skin and eyes.
  • - pH-balanced and alcohol-free: Making them gentle for daily use without causing irritation.
  • - Free from sodium lauryl sulfate (SLS) and parabens: These common irritants are excluded, prioritizing consumer health.
  • - Made in Europe: Reflecting Natracare’s commitment to ethical manufacturing practices.

Natracare’s commitment to sustainability is further reinforced by its membership in 1% for the Planet, a movement where businesses pledge to donate a portion of their revenues to environmental causes. Through their #BeKind initiative, Natracare encourages consumers to make conscious purchasing choices and to seek out products that align with their values, notably in a market often flooded with misleading claims about sustainability.

The ethos of transparency and responsibility is one that Natracare hopes will resonate with the shoppers at Natural Grocers, a retailer known for its strict commitment to organic and natural products. With 169 locations across 21 states, Natural Grocers prioritizes quality and sustainability, making it a fitting partner for Natracare.

By choosing Natracare's makeup wipes, consumers not only simplify their skincare routine but also contribute to reducing plastic waste. The wipes serve as a gateway to a more eco-friendly lifestyle, aligning daily beauty routines with sustainability and self-care. As the awareness around personal health and environmental impact continues to grow, Natracare’s new product launch stands as a testament to the ongoing shift towards more responsible consumer habits.

For those curious to try Natracare’s COSMOS Organic Cleansing Makeup Removal Wipes, they can be found at Natural Grocers' stores or at Natracare.com. With this innovative product, Natracare reinforces its role not only as a brand but as a movement advocating for eco-friendly practices in the personal care industry.

Topics Consumer Products & Retail)

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