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Higuchi Yuko's Collaboration with Natura

The renowned artist Higuchi Yuko is back with a second exciting collaboration with Natura, part of Daio Paper Corporation, which is celebrated as Japan's top sanitary paper brand. The newly designed collection, titled Natura Nightcare Pads, will be launching on July 1, 2025, in limited quantities across the nation. With Higuchi Yuko's unique artistic touch, these nighttime pads aim to bring comfort and style to an often-overlooked aspect of personal care.

The Purpose Behind the Collaboration

The partnership with Higuchi aims to provide a more accessible and inviting option for those dealing with urinary incontinence. Recognizing that one in four women experiences this issue, studies have shown that a whopping 70.9% of individuals express anxiety over nighttime incontinence. Alarmingly, less than half of affected individuals use specialized nighttime products, pointing to a gap that this collaboration seeks to fill.

With the initial collaboration in April 2025 receiving positive feedback, including remarks about its cute design and enjoyable appeal, Natura decided to continue this innovative union. By incorporating artistic designs, the company hopes to ease the stigma surrounding incontinence care and encourage more women to utilize these products during the night.

What’s New in This Product Line

The Natura Nightcare Pads are designed to be used before bedtime to prevent morning leaks effectively. This product series includes three different sizes—26cm (85cc), 29cm (130cc), and 33cm (180cc)—offering tailored solutions for varying absorption needs. Each design features the beloved cat illustration by Higuchi Yuko, relaxing on a cloud, symbolizing a peaceful night’s sleep.

The delightful designs are printed both on the outer packaging and the individual wrapping, ensuring that users can feel at ease carrying these products in public, as they are adorned with charming cat illustrations and a vibrant backdrop of flowers and stars, reflecting Higuchi's whimsical style.

Features of the Pads

Each pad is enhanced with an instant absorb feature that ensures rapid absorption during the night. The extra-thin design reduces any uncomfortable wetness against the skin, offering a breathable experience thanks to its ventilated backing, which helps to minimize odors associated with sweat and urine. Additionally, the inclusion of green tea extracts provides an extra layer of odor elimination, keeping users feeling fresh overnight.

Furthermore, these pads promise comfort not just through absorption, but also by promoting a positive attitude towards personal care products, thanks to the creative flair of Higuchi Yuko. The artist believes that transforming the perception of such care items through design can encourage more people to embrace them confidently.

Message from Higuchi Yuko

Higuchi expresses her views on the collaboration: “It’s essential to transform the image of care products that are often not widely understood. Urinary incontinence isn’t just a unique issue; it can affect many due to various reasons. By offering a selection of aesthetically pleasing options, we can alter the narrative towards a more positive outlook.”

Artist Profile: Higuchi Yuko

Higuchi Yuko is a talented painter who opened her own gallery and shop, Boris Zakkaten, in 2019 to share her work and artistic vision with the public. Her website highlights her diverse creations and the opportunity to purchase them online. You can explore more of her work at Higuchi Yuko Official Website.

For those interested in purchasing the new Natura Nightcare Pads, please remember that they will be available in limited quantities starting July 1, 2025, and can be found at Natura’s Official Page.

By merging the functional needs of personal care with the creativity of art, Higuchi Yuko and Natura collectively aim to enhance the nighttime routines of many women, promoting comfort and confidence with every use.