#United States #AI Technology #Las Vegas #IBM #Agassi Sports

IBM and Agassi Sports Entertainment Joint Initiative

In a groundbreaking announcement made on November 5, 2025, IBM and Agassi Sports Entertainment Corp. revealed a multi-year collaboration set to revolutionize racquet sports through the power of artificial intelligence and digital innovations. This partnership aims to reshape the way athletes, fans, and brands interact with the sport, with a special focus on accessibility and community engagement.

Empowering the Racquet Sports Community

The collaboration emphasizes creating a robust digital platform that delivers exceptional video coaching, premium content, and a unique commercial experience for users worldwide. Legendary tennis player Andre Agassi, co-founder of Agassi Sports Entertainment, is set to play a crucial role in shaping this platform. His firsthand experience and training methodologies will be instrumental in developing tools that resonate with both casual players and professionals.

The Role of AI Technology

By leveraging IBM's advanced technologies such as watsonx.ai and computer vision, the platform, referred to as 'Agassi Intelligence,' will utilize everyday video footage to assess athletic movements. Users will benefit from high-quality video analytics and professional-grade coaching features, all accessible via their mobile devices. This innovative approach promises to redefine personal training in racquet sports, making elite-level instruction available to everyone, no matter their location.

Beyond Analytics: A Comprehensive Hub

The envisioned platform will extend beyond performance tracking. It will serve as a community hub, providing opportunities for users to connect with other players, partake in premium content, and experience entertainment tailored to racquet sports enthusiasts. With plans for virtual events and chances to interact with Agassi and other notable athletes, the platform is set to foster a thriving international community.

A Commitment to Accessibility and Equity

This joint initiative stands on the principles of making racquet sports more inclusive, equitable, and accessible. According to Mohamad Ali, Senior Vice President at IBM Consulting, their investment in Agassi Sports Entertainment’s vision aims to break down barriers in sport and create opportunities that extend to individuals worldwide. The collaboration is not just about technology; it is about influencing cultural change within racquet sports.

As Agassi himself remarked, the project represents a profound commitment to using sports as a medium for positive change, promoting healthier lifestyles, and nurturing the next generation of players. The goal is to deliver smart tools and foster strong communities that can grow together around the sports they love.

Building a Unique Digital Experience

CEOs from both IBM and Agassi Sports share a vision of crafting a unique digital experience that integrates various aspects of racquet sports. This platform is envisioned as more than just an app; it aims to synthesize playing, learning, commerce, and media into one coherent digital home, representative of the iconic Agassi brand.

Future Developments

The solutions developed through this project will be hosted on IBM Cloud, with ongoing support from IBM Consulting. Continuous innovation is at the core of this initiative, ensuring that the platform adapts to the evolving needs of the global racquet sports community.

As the launch of the platform app is targeted for the first half of 2026, anticipation is building in both the sporting and technological communities for what this new platform can deliver.

Conclusion

This partnership between IBM and Agassi Sports Entertainment signifies a new era for racquet sports, one where technology and sportsmanship converge to foster a more diverse and inclusive environment. With the combined strengths of these two leaders in their respective fields, the future of racquet sports seems brighter than ever.