PURPLE COFFEE Opens
2025-04-11 06:38:26

Experience the Buzz: New Greek Yogurt Café PURPLE COFFEE Opens in Harajuku

Exciting New Addition to Harajuku: PURPLE COFFEE



On April 12, 2025, a fresh breeze in the world of desserts arrives in Harajuku with the opening of PURPLE COFFEE, a café devoted to Greek yogurt. Owned by RAPTURE Corporation, known for innovative culinary experiences, this establishment aims to provide a unique twist on the classic yogurt offering. Drawing inspiration from the viral Greek yogurt trend that has taken both Korea and the world by storm, PURPLE COFFEE promises an irresistible creamy delight that you won't find elsewhere.

The Greek Yogurt Revolution


As we delve into the world of Greek yogurt, we discover that PURPLE COFFEE is dedicated to delivering an experience that is truly exceptional. The café’s concept revolves around indulging in gourmet flavors while ensuring that the visual presentation lifts your spirits. With a selection that boasts rich textures and delicious toppings, it aspires to be Japan's premier Greek yogurt specialist.

One of the standout features of PURPLE COFFEE is its commitment to crafting a yogurt that is decadently creamy, giving you the freedom to indulge without guilt. Each serving is carefully calculated in terms of ingredient proportions, ensuring a burst of flavor with every spoonful. Customers can choose between two distinct preparation methods: the 48-hour for a smooth taste that pairs beautifully with fruits and granola, and the 72-hour for a richer, creamier experience that cater to those looking for that substance.

Uniquely Developed Recipes


PURPLE COFFEE’s dedication to quality is evident through its extensive recipe development. The café tested 250 different combinations, refining the yogurt's texture and flavor using 45 types of yogurt and 30 additional flavor enhancers. This meticulous process guarantees that every bowl of Greek yogurt not only preserves its signature thickness but also pairs flawlessly with seasonal fruits and the café’s house-made granola.

The granola itself is crafted to perfection, with the texture fine-tuned through precise temperature and time adjustments. PURPLE COFFEE showcases how thoughtful culinary techniques can elevate even the simplest of toppings, creating a granola that perfectly complements the yogurt. Flavors like a chocolate variant add a delightful twist to the mix.

Customization Like Never Before


In a remarkable first for the Greek yogurt scene, PURPLE COFFEE allows guests to choose their yogurt hardness based on personal preference. Those new to Greek yogurt are encouraged to start with the 48-hour strain, which beautifully complements fruits and granola. For those craving a deeper taste experience, the 72-hour strain delivers a satisfyingly richer texture, making it ideal for yogurt enthusiasts. This level of customization adds a personalized touch to each visit, ensuring a novel experience each time.

Comprehensive Menu Overview


While the spotlight is on their delectable Greek yogurt, PURPLE COFFEE offers a comprehensive menu filled with various yogurt dishes that cater to different palates. The café encourages patrons to explore their intricate combinations and balance of flavors.

Location and Hours


You can find PURPLE COFFEE at:
〒150-0001 Tokyo, Shibuya-ku, Jinguumae 1-20-4, AXIA Harajuku 1st Floor, Block A.
The café is open daily from 11:00 AM to 7:00 PM, closing just before the last order at 6:30 PM.
For any inquiries or to learn more about their offerings, call +81 3-5843-0699.
Stay updated through their Instagram and explore more on their official website.

Come experience the latest dig into the world of Greek yogurt where innovation meets taste, right at the heart of Harajuku!


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Topics Consumer Products & Retail)

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