#Japan #Tokyo #Marugame Udon #Yamaguchi Hiroshi #umami broth

Marugame Udon's Summer Sensation: Cold Salt Udon

In an exciting new expansion, Marugame Udon, the renowned Sanuki udon chain, is set to launch their latest seasonal offering, Cold Salt Udon. Available from July 8, 2025, through early September, this dish promises to deliver an unprecedented dining experience for customers. The standout features include three variations: Cold Salt Udon, Cold Seaweed Salt Udon, and Cold Seafood Salt Udon, all starting at an inviting price of 520 yen.

Traditionally, a summer favorite among udon enthusiasts has been re chilled udon, but Marugame Udon sought to innovate by enhancing their freshly made noodles with a unique coolness and umami flavor. Thus, the birth of Cold Salt Udon - a delightful interplay of freshly made noodles and a new, savory salt-based broth featuring rich notes of kelp and scallops. The addition of black pepper perfectly balances the flavors, offering a refreshing culinary respite on hot summer days.

Innovative Broth Development

The creation of this new salt-based broth involved a meticulous year-long development process by Marugame Udon's dedicated team. The goal was to accentuate the delightful taste of their signature freshly made udon, while exploring the concept of minimalism through flavor. The culmination resulted in a broth using a double kelp base from Hokkaido, including rich kelp extracts and the essence of scallops, creating a crisp yet flavorful dish that is ideal for summer. The broth's velvety richness is intensified by the harmonic blend with the season’s freshness, complemented by the finishing touch of black pepper.

Customers can expect to enjoy the three types of Cold Salt Udon through various delightful experiences. The simplicity of the dish allows for personal customization, whether by adding crunchy tempura scraps for depth, or refreshing grated ginger for an additional zing.

The Alluring Features of Cold Salt Udon

1. Double Kelp Broth: Made by soaking Hokkaido's finest kelp to extract its essence, the resulting kelp water is then paired with a root kelp broth to create an irresistible umami that clings beautifully to the freshly made noodles.

2. Scallop Salt Broth Finished with Black Pepper: Extracts from Hokkaido scallops enhance the umami profile of the kelp broth, yielding a taste experience that lingers on the palate, accented perfectly by the finishing sprinkle of black pepper, making each mouthful more enjoyable.

3. Chilled, Freshly Made Udon: Since its inception, Marugame Udon has committed to crafting their udon in-house daily across all locations. By skillfully fine-tuning the recipe based on seasonal temperature, they provide a consistent and refreshing bite that is unmatched. Each serving is cooled to perfection, allowing diners to relish the firm yet smooth texture of the udon.

Variations of Cold Salt Udon

Each variant of Cold Salt Udon offers a distinct flavor profile:

• - Cold Seaweed Salt Udon: The fusion of seaweed flavors complements the scallop salt broth, enhancing the briny essence and creating a refreshing taste that invokes feelings of the seaside.
• - Cold Seafood Salt Udon: This variant bursts with flavors from an assortment of toppings including fresh shrimp, clams, and hints of yuzu for a multi-dimensional taste adventure.

Future marketing efforts include an upcoming TV commercial featuring actress Aya Ueto, slated to air beginning July 8, 2025. The ad promises to capture the essence of experiencing this refreshing new udon during the scorching summer months.

More information about this seasonal offering, including visuals from the TV ad, can be found on their special campaign site here.

Marugame Udon continuously aims to elevate the dining experience by focusing on freshness and quality. Their dedication to crafting the finest udon has made them a staple in both domestic and international markets. With their commitment to innovation and outstanding taste, the Cold Salt Udon is poised to become the definitive summer dish of 2025.

Explore this delightful creation and refresh yourself this summer with Marugame Udon’s Cold Salt Udon, designed to provide the ultimate satisfaction during the hottest days of the year!