#United States #Chicago #customer engagement #Ascendant Loyalty #The Loyalty People

Ascendant Loyalty and The Loyalty People: A New Era in Loyalty Consulting

In a landmark move that promises to reshape the landscape of loyalty consulting, Ascendant Loyalty, a well-regarded consultancy based in Chicago, and The Loyalty People, a UK-based leader in loyalty and CRM strategies, are announcing their strategic partnership. Together, they aim to leverage their respective strengths and broaden the horizon for brands seeking to enhance customer loyalty and engagement.

Enhancing Customer-Centric Growth

Ascendant Loyalty is renowned for its customer-centric approach, focusing on growth, retention, and loyalty programs. The firm has adeptly navigated the complexities of customer relationship management (CRM), and this partnership marks its expansion beyond North America. By joining forces with The Loyalty People, which boasts a robust presence in the EMEA region (Europe, the Middle East, and Africa), Ascendant Loyalty positions itself to deliver unparalleled consultancy services that are not just localized but have a global outlook.

“Our Loyalty Leaders proven process is centered on creating sustainable business value backed by customer insights,” stated David Slavick, Co-founder and Partner at Ascendant Loyalty. This collaboration is anchored in the shared objective of harnessing a comprehensive understanding of market dynamics across different regions.

A Unique Value Proposition

The joining of these two influential firms will cultivate a rich consulting practice characterized by broad capabilities and deeper insights. Ascendant Loyalty brings a Big 4-level consulting rigor, coupled with its extensive experience, while The Loyalty People contributes its strategic prowess and market intelligence in loyalty programs. This union creates a significant value proposition for brands looking to build, evolve, or refine their loyalty and CRM initiatives.

As Pete Howroyd, Founder of The Loyalty People, articulated, “This partnership is built on a shared belief in customer-first thinking and practical, outcome-driven consulting. By combining our regional expertise and methodologies, we will deliver better results for our clients.”

Collaboration and Joint Offerings

The future looks bright as both firms plan to work closely on strategic projects aimed at various sectors such as retail, travel, e-commerce, and hospitality. Their collaborative efforts will include sharing market insights and launching joint offerings designed to help brands achieve profitable growth. This synergy is anticipated to focus on proven best practices in customer acquisition, retention, loyalty, and CRM, ensuring that clients are equipped with the tools and strategies necessary to excel in a competitive marketplace.

About the Companies

Ascendant Loyalty is a respected North American consultancy specializing in customer growth and retention through innovative CRM and loyalty marketing programs. The firm prides itself on its collaborative relationships with clients and its commitment to delivering high-caliber solutions from strategy formulation to program execution. Their expertise spans various industries, ensuring substantial value addition to global brands.

On the other hand, The Loyalty People has distinguished itself as a premier consultancy known for its insights into loyalty, CRM, and customer engagement strategies. By connecting brands with a myriad of experts and tools, The Loyalty People facilitates accelerated growth and engagement in competitive markets.

As both firms embark on this exciting journey, they remain committed to fostering relationships that prioritize customer-centric strategies while driving sustainable business outcomes. In a world where customer loyalty is paramount, this partnership embodies a forward-thinking approach to consulting and service delivery, setting a new standard in the industry. Together, Ascendant Loyalty and The Loyalty People are poised to help brands not just reach but exceed their loyalty objectives on a global scale.