LANY and Opt Begin Collaborative AI Search Consulting Services for Optimizing User Experience

LANY and Opt Collaborate on AI Search Consulting Service

In a bold move towards shaping the future of digital marketing, LANY, a prominent player in the field of digital marketing support headquartered in Shibuya, Tokyo, has announced its partnership with Opt, a leading marketing firm based in Chiyoda, Tokyo. Together, they are launching a new consulting service known as the LLMO (Large Language Model Orchestration) consulting service, which aims to revolutionize the AI-driven search experience.

As the rise of generative AI markedly transforms consumer behavior from traditional keyword searches to engaging conversations with AI, companies need to adjust their strategies accordingly. Instead of merely relying on conventional SEO tactics, businesses must ensure that their information is accurately recognized and referenced by AI systems. LANY has been at the forefront of LLMO research and implementation, and this collaboration with Opt seeks to blend their extensive client support experience with LANY’s pioneering LLMO insights.

The Significance of the LLMO Consulting Service

The primary goal of the LLMO consulting service is to help businesses thrive in an AI-driven search landscape. This offering encompasses comprehensive support from strategic planning to the execution of tactics, ensuring that companies become the preferred choice in their respective markets.

Services Offered:

- Visualization of Current Status and Impact Analysis: Assessing the current standing of companies in the AI landscape.
- Monitoring of Major AI Tools: Regular tracking of how frequently companies are mentioned across leading AI platforms.
- Identifying Challenges within LLMO: Extracting key issues faced and prioritizing them appropriately.
- Roadmap Creation: Developing a path forward, including strategies for addressing identified challenges.
- Implementation Support and Optimization: Assisting companies in optimizing their information for AI systems.
- Monitoring System Setup and Management: Establishing frameworks for ongoing performance monitoring.

Unique Features Leveraged through Collaboration

This innovative service benefits from combining the strengths of both companies. LANY brings a wealth of experience in SEO, allowing for strategic development informed by LLMO principles. Opt, on the other hand, contributes its impressive track record in Search Engine Marketing (SEM), bolstering the overall effectiveness of the service.

Moreover, as part of this initiative, companies can participate in the LLMO free diagnostic service, currently being offered to the first 20 companies. This beta program aims to assess the readiness of organizations to meet the demands of the AI era. Participants will gain insights into their current situation and strategic directions.

Voices from Leadership

Keita Takeuchi, CEO of LANY, expresses enthusiasm about this collaboration:

"At LANY, we believe that the arrival of the AI era makes it more possible than ever to ensure that truly valuable offerings reach those who need them. The marketing landscape has often been riddled with the irony of superficial techniques overshadowing genuine worth. However, AI can assist rational decision-making based on tangible value, paving the way for a future where what AI deems 'good' resonates with human choice. LLMO is central to this transformative marketing era."

Maki Kurozawa, Senior Vice President of the Advertising Division at Opt, underscores the importance of evolving marketing strategies in the face of changing consumer data collection and purchasing behavior:

"The impact of AI on search experiences goes beyond traditional SEO and advertising. For businesses to be accepted and recommended by AI, robust content strategies and brand-building efforts are essential. We are excited about our collaboration with LANY, which will undoubtedly enhance our capacity to drive customer lifetime value and sustainable growth for our clients."

Conclusion

As LANY and Opt take significant steps towards redefining the AI search consulting landscape, businesses must adapt to these evolving paradigms. With their newfound partnership, they aim to empower organizations to leverage AI effectively, transforming how consumers engage with information in an increasingly digital world.

For those interested, further information and inquiries can be directed to LANY or Opt through their official websites.