#USA #Dallas #Chili's #Tecovas #Booth Boots

Chili's & Tecovas: The Sweetest Pairing of Boots and Booths

Chili's Grill & Bar has announced a collaboration with Tecovas, the esteemed Texan brand known for high-quality Western footwear, creating a one-of-a-kind product that turns the iconic red booths of Chili's into handcrafted cowboy boots. This adventure into innovative design is set to launch on July 29, 2025, and promises to capture the love of both brands in an unexpected yet delightful way.

A Texas Tradition Redefined

Chili's has held a special place in the hearts of diners for nearly five decades. Their distinctive booths have been the backdrop for countless meals filled with laughter, late-night margaritas, and memorable gatherings. The partnership with Tecovas pays homage to these memories, taking something beloved and reimagining it as distinct footwear. The newly crafted "Booth Boots" embody the comfort of a trusted restaurant chair and the rugged style of cowboy boots.

The Booth Boots will be available in two forms for both men and women, reflecting the timelessness of Tecovas’ designs, infused with elements that echo the restaurant's spirit. This includes exclusive chili pepper stitching that adds a playful nod to the classic cuisine that Chili's offers.

An Inside Look at the Collection

The limited-edition collection features:

• - The Booth Boot in Chili's Booth Red – Women’s ($345)

- This model draws inspiration from Tecovas' best-selling Annie cowgirl boot, which is tall yet refined, boasting a snip toe and a deep scallop at the top to ensure a flattering fit. The exclusive chili pepper stitching lends an authentic flair.

• - The Booth Boot in Chili's Booth Red – Men's ($345)

- A representation of Tecovas' renowned craftsmanship, this Garrett snip-toe cowboy boot showcases intricate overlays and stitching, making it a standout piece for any cowboy boot enthusiast.

• - The Booth Belt in Chili's Booth Red ($75)

- Complementing the boots, the matching belt also features chili pepper detailing and is finished with a stylish brass buckle in a matte nickel finish.

Celebrating Shared Roots

This unique collaboration celebrates the two brands' Texas origins, as Texan culture breathes through both Chili's welcoming atmosphere and Tecovas' commitment to high-quality handcrafting. Jesse Johnson, Vice President of Marketing at Chili's, shared, “We believe there's no better way to celebrate our legacy than to create something unexpected for our fans. Partnering with Tecovas has allowed us to turn a piece of the Chili's experience into wearable art.”

Moreover, Sam Fodrowski, Tecovas' Vice President of Brand and Product Marketing, noted, “This collaboration pays tribute to our shared love for comfort and hospitality, reflecting a unique texture of Americana that resonates with so many people.”

Launch Event and More

To kick off the launch, select Tecovas stores nationwide will be offering Chili's margaritas starting August 2, giving guests (21 and up) a chance to celebrate the boots in style. Attendees can look forward to surprises at these events, making this launch more of a festivity than merely a product release.

The Booth Boots and Belt will only be available through Tecovas' website and selected stores while supplies last, adding an element of exclusivity that enhances their appeal. Fans eager to snag these boots will want to mark their calendars for July 29 to secure their order promptly.

In a world where food and fashion converge, the Chili's x Tecovas partnership is a testament to creativity and camaraderie in crafting something exceptional that can be worn with pride — boots made from the seats that once cradled your moments of joy.

For additional details, visit Tecovas' official website and follow @Chilis and @Tecovas on your favorite social media platforms, where you can stay updated on the latest from this exciting collaboration.