#Germany #Munich #Automotive #Desay SV #IAA Mobility

Desay SV's Impact at IAA Mobility 2025

From September 8 to 12, 2025, the global automotive industry gathered in Munich for IAA Mobility, where Desay SV emerged as a pivotal player. The company introduced its compelling concept, "In Europe, with Europe, for All," which reflects their strategic intent to integrate within the European automotive ecosystem. As a prominent supplier of automotive intelligence products, Desay SV demonstrated its dedication to collaborative growth and innovation in the industry.

A Showcase of Advanced Technologies

At this year's exposition, Desay SV presented a wide array of intelligent automotive solutions tailored for the European market. Their exhibit featured cutting-edge technologies, including the 5th Generation Intelligent Cabin Platform (G10PH), full-stack Advanced Driver Assistance Systems (ADAS), and state-of-the-art innovations like a 5G Smart Antenna and UWB Digital Key. Notably, the booth included a demonstration vehicle equipped with the full-stack ADAS solutions, allowing visitors to experience these technologies firsthand. Those who participated in test drives noted the vehicle's impressive performance and comfort, particularly highlighting its alignment with local driving practices in Germany.

Commitment to Collaboration and Innovation

Collaboration took center stage at IAA Mobility 2025, with Desay SV emphasizing the importance of partnerships across the automotive value chain. The company believes that collaborative efforts are essential to accelerate industry innovation and transformation. Edgar Yang, Executive Vice President of Desay SV, underscored this notion during a panel discussion with industry experts. He highlighted the ongoing shift toward software-defined vehicles (SDV) and the future possibilities of AI-defined vehicles (AIDV). Yang reiterated Desay SV's commitment to becoming a valuable part of the European automotive ecosystem rather than merely a challenger in the market.

In a parallel discussion, Zhiliang He, also an Executive Vice President, elaborated on the trends surrounding Artificial Intelligence (AI) in automotive design, research, and manufacturing. He acknowledged that while the potential for AI integration in vehicles remains substantial, various challenges must be addressed. He emphasized that fostering an open and collaborative spirit is crucial for developing safe, enjoyable, and sustainable mobility solutions with European partners.

A Firm Footprint in Europe

Desay SV's current operations already span multiple countries in Europe, including Germany, Spain, Czechia, Sweden, and France. This wide geographical presence not only demonstrates their established foothold but also reflects their readiness to contribute significantly to the region's automotive landscape. By leveraging their existing capabilities and experience, Desay SV aims to influence the future of mobility positively, ensuring that they can grow alongside their European collaborators.

In conclusion, Desay SV's participation at IAA Mobility 2025 heralds a bright future for automotive innovation, underpinned by collaboration and cutting-edge technology. Their approach of integrating deeply into the European industry aligns with global trends and paves the way for transformative advancements in sustainable mobility solutions, ultimately benefiting both the industry and consumers alike.