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Coca-Cola Foodmarks Launch at MAKISHI CARNIVAL

On April 30, 2026, Coca-Cola system marked a significant milestone with the inauguration of its first Foodmarks location in Okinawa. The opening ceremony took place at the new shopping complex, MAKISHI CARNIVAL, operated by Sinba Holdings Co., Ltd. in Naha City. This event celebrated the unique blend of local culture and Coca-Cola's vibrant branding.

During the ceremony, company representatives expressed their excitement for this initiative. A highlight of the event was the toast using Coca-Cola prepared in the “Perfect Serve” method, ensuring attendees experienced the beverage at its best. Throughout the venue, guests delighted in food and Coca-Cola, showcasing a blend of flavors and culinary delights.

Opening Ceremony Remarks

The opening featured speeches from key figures:

Shigenobu Asato, Chairman of Sinba Holdings Co., Ltd.

“This location has historically been a gathering place for vendors and the community. With Coca-Cola’s engagement in branding here, I believe this street will rejuvenate and become the most vibrant in Okinawa, if not the world. For 58 years, Okinawa Coca-Cola Bottling has been a part of the region, and now we aim to share peace, smiles, and positivity globally together with Coca-Cola.”

Yoshihiko Koyama, President of Okinawa Coca-Cola Bottling Co., Ltd.

“Okinawa Coca-Cola Bottling has delivered Coca-Cola as a product of the local community for 58 years. We aim to make MAKISHI CARNIVAL a landmark for residents and visitors, promoting the splendid food culture of Okinawa through Coca-Cola.”

Navya Chaudhary, Senior Director of Marketing, Coca-Cola Japan

“Our mission is to 'Refresh the World. Make a Difference.' Through our beverages, we aspire to quench thirst, bring freshness, and contribute positively. Coca-Cola has always been present in local lives, fostering community and economy. In Okinawa, we want to create vibrancy alongside the locals through Foodmarks, celebrating local cuisine and Coca-Cola.”

The ceremony culminated in a toast with glasses filled using the “Perfect Serve” method, symbolizing the commitment to quality and experience.

A Taste of the Experience at MAKISHI CARNIVAL

Post-opening, the venue buzzed with excitement as guests relished meals paired with Coca-Cola served in the “Perfect Serve” style. The aim of Coca-Cola Foodmarks is to expand nationwide, enhancing dining experiences while contributing to local revitalization.

About MAKISHI CARNIVAL

MAKISHI CARNIVAL, which opened in October 2025 on the site of the historic Makishi Public Market, brings together unique shops celebrating Okinawa’s rich food heritage in a vibrant food hall. With the opening of Coca-Cola Foodmarks, specially designed decorations inspired by icons like Shisa have been integrated, harmonizing Coca-Cola with the traditional culture of Okinawa.

Food Pairing Example

At Burger Shop Heart Land: “Savoring 100% Ishigaki beef followed by a Coca-Cola enhances the juicy essence and adds a refreshing zing, making each bite delightful.”

What is Coca-Cola Foodmarks?

Coca-Cola Foodmarks is a program that certifies establishments providing great meals paired with the best Coca-Cola experience. By combining carefully selected dishes with ice-cold Coca-Cola, it transforms everyday dining into memorable experiences. The initiative introduces the “Perfect Serve” method, encouraging diners to pour their own Coca-Cola, merging taste with enjoyment. It also promotes unique food pairings, specialized decorations, and exclusive consumer promotions, ensuring a distinctive experience that can only be had here.