HAQTSUYA Expands Operations with Hakuhodo for Regional Value Promotion

HAQTSUYA and Hakuhodo Join Forces to Elevate Regional Values

In a significant move, HAQTSUYA Co., Ltd., based in Fukui, Japan, has solidified a capital and business alliance with Hakuhodo, a leading advertising agency headquartered in Tokyo. This partnership is poised to strengthen HAQTSUYA's position in regional value discovery, curation, and dissemination, ensuring a sustainable approach to local resource development and community engagement.

Evolution of the Otsuya Group and the Establishment of HAQTSUYA

Founded in 1573, the Otsuya Group has long been a cornerstone of retail in Japan. Throughout its history, the group has embraced a dual role as a retail entity and a regional trading company. It has focused on creating and distributing products and services that embody local culture and essence. Early on, the group recognized the potential of the Furusato Tax Program, a unique system in Japan that allows taxpayers to contribute to their hometowns. HAQTSUYA has been significantly involved in facilitating donations, proposing return gifts, and providing shipping support for local governments, thus nurturing regional resources and contributing to numerous municipalities.

To streamline and enhance these efforts, HAQTSUYA was officially established as a spin-off company from the Otsuya Group in April 2025, allowing a more focused and expert-driven approach to community engagement projects.

From Collaborative Projects to Strategic Alliance

Since 2023, HAQTSUYA and Hakuhodo have been collaborating on various community-centered projects that leverage the Furusato Tax initiative for branding regional resources and exploring new sales channels. Discussions during these cooperative ventures led both companies to recognize a shared ambition: delivering the intrinsic value of local communities in a form that resonates with consumers. This mutual understanding paved the way for their capital alliance.

With Hakuhodo's strengths in consumer-focused marketing and brand development, combined with the Otsuya Group's hands-on approach and extensive local networks, the partnership aims to unearth, polish, and broadcast the charm of regional hometowns more effectively and expansively.

Future Developments and Community Engagement

HAQTSUYA and Hakuhodo are set to implement total support systems for localities, which include gift development assistance, sales channel proposals, branding initiatives, and strategic information dissemination. This comprehensive approach is designed to amplify regional economic revitalization alongside local governments and businesses.

Through these efforts, HAQTSUYA seeks not only to bolster the economy but to foster a renewed appreciation for local heritage and culture among consumers. The collaboration anticipates launching various regional projects that will further enrich local communities and stimulate economic growth.

As HAQTSUYA continues to navigate these new waters, its commitment to enhancing the narrative around regional value remains steadfast, ensuring both the company and the regions they support thrive in harmony.

Company Overview

- Company Name: HAQTSUYA Co., Ltd.
- Location: 1-20-17 Nishikida, Fukui City, Fukui Prefecture, Zip code 918-8004, Japan
- Established: April 1, 2025
- CEO: Naoki Ogawa
- Business Activities: Furusato Tax related services (including donation reception, management, gift proposal, and shipping support)