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Potensic Unveils the ATOM 3 Drone at IFA 2026

Potensic, a renowned name in the world of lightweight camera drones, is back at IFA Berlin for the third consecutive year, making waves with the launch of its latest drone, the ATOM 3. This year's event embraces the theme "SEE BEYOND," which invites creators to break away from conventional perspectives and unlock new horizons in visual storytelling.

The ATOM 3 has been thoughtfully designed for adventurers, outdoor enthusiasts, and everyday creatives alike. Weighing in at under 249 grams, it comfortably fits within Europe’s EASA C0 regulatory category, significantly easing the barriers to take flight. This thoughtful weight category allows users to enjoy a streamlined experience without burdensome regulations, making it perfect for spontaneous trips and explorations.

Equipped with a robust 1/1.3-inch sensor and a dual-focal 48mm camera, the ATOM 3 excels in capturing both expansive vistas and intricate close-ups. Its ability to shoot 4K/60fps HDR video ensures that your content maintains rich detail and stunning clarity, even in challenging lighting scenarios. With an impressive flight time of up to 40 minutes, video transmission capability of 16 km, and features like AI Follow 2.0, this drone empowers travelers, hikers, cyclists, and families to document their adventures from unique vantage points.

Since its launch on June 10, 2026, the ATOM 3 has gained significant traction across Europe, making its debut in Amazon Germany’s Hot New Releases chart within its first month. The drone boasts an impressive rating of 4.6 stars or higher across various European Amazon marketplaces, garnering attention from tech enthusiasts and drone media alike. Notably featured by reputable platforms such as TechRadar, heise online, T3, and FlytPath, it was also recognized as one of the best beginner drones by Tom's Guide, highlighting its accessibility and user-friendly nature.

Retailing at €379.99, the ATOM 3 is widely available through reputable retail channels across Europe, including Amazon, MediaMarkt, Saturn, Allegro, bol, Alza, RTV EURO AGD, Digitec, and Kamera Express, as well as through Potensic's official store.

Perry Yuan, Vice President of Potensic, expressed, "Europe is our most important market, and its high standards continue to push us to become a better global company. Together with our retail, media, and creator partners, we want to give more people the freedom to explore new perspectives—to fly free and shoot like a pro."

Founded in 2014, Potensic has dedicated itself to designing lightweight camera drones that democratize aerial imaging, making it accessible to users in over 100 countries through leading online platforms and retail networks. The introduction of the ATOM 3 reinforces Potensic's commitment to innovation and excellence while catering to the growing demand for creative tools that inspire exploration and storytelling.

As ATOM 3 becomes a favorite choice among creators and enthusiasts, Potensic aims to transform the way we capture and share our experiences, encouraging all to push the boundaries of their imagination and creativity in the skies.