Seven Premium Achieves Record Annual Sales of 1.5 Trillion Yen in 2024

In an exciting update from Japan, Seven & I Holdings, headquartered in Chiyoda, Tokyo, announced that its private brand, Seven Premium, has reached unprecedented heights, surpassing 1.5 trillion yen in annual sales for the first time in 2024. This remarkable growth is a testament to the brand's commitment to quality and customer satisfaction.

Seven Premium made its debut in 2007 with just 49 products, aiming to provide a range of items that prioritize safety and quality while ensuring great taste. Over the years, the brand has dramatically expanded its offerings, with the number of products that generate annual sales of over 1 billion yen now standing at 315. This phenomenal achievement reflects the successful integration of Seven-Eleven’s reputation for quality and flavor with unique insights and diverse product categories from various group companies including Ito-Yokado and York Benimaru.

To stay ahead of market trends and adapt to changing consumer preferences, Seven Premium has undertaken several initiatives. In September 2010, the introduction of Seven Premium Gold aimed to offer flavors and quality that rival specialty stores. This line quickly gained recognition for delivering exceptional taste. Responding to the rising cost of living in September 2022, the company launched Seven-The-Price, focused on providing high-quality products at accessible prices. This line has shown impressive results, with an approximately 200% increase in sales anticipated in the upcoming fiscal year.

Looking ahead, Seven Premium plans to refresh around 1,800 products, nearly half of its entire product range, by the end of fiscal year 2025, aiming to meet and exceed customer expectations. The brand is keenly aware of the growing consumer demand for both quality and affordability, and as such, it plans to broaden its range of premium offerings, thus increasing the number of items under Seven Premium Gold with a target sales growth of 10% year-over-year. Additionally, it aims to expand the Seven-The-Price product selection by 30% and achieve a sales increase of 20%, further addressing the diverse needs of today’s consumers.

With an ambitious sales target of 1.55 trillion yen set for 2025, Seven & I Holdings is dedicated to delivering the appeal of Seven Premium to an even wider audience. The group recognizes the importance of catering to evolving consumer needs while continuing to introduce products that are safe, reliable, environmentally friendly, and health-conscious, thus aiming for sustainable growth.

Basic Information about Seven Premium

- Launch: May 2007
- Annual Sales Volume in 2024: 1.5 trillion yen
- Cumulative Sales: Approximately 16 trillion yen as of February 2025
- Number of Items: 3,460 items as of February 2025
- Development Team: Approximately 200 staff members across 20 divisions as of February 2025
- Distribution: Available at around 22,000 stores through 10 affiliated businesses including Seven-Eleven Japan and Ito-Yokado.