#Japan #Tokyo #AI Search #LINE Yahoo #Yahoo! Shopping

Yahoo! Shopping's New AI-Powered Product Search Feature

Yahoo! Shopping, operated by LINE Yahoo, has recently launched a beta version of an innovative feature that utilizes generative AI to assist users in product searches. This new function aims to streamline the shopping process by allowing users to answer simple questions, enabling the AI to recommend suitable products tailored to individual needs. With this service, Yahoo! Shopping seeks to enhance user convenience and deliver an exciting and engaging shopping experience unlike any before.

The beta version of this feature is currently available to a select group of users on the iOS version of the Yahoo! Shopping app, with plans for a rollout on the Android version in the near future.

Evolution of AI Initiatives at Yahoo! Shopping

In April 2024, Yahoo! Shopping will establish a specialized team known as the “Generative AI Tackle Room.” This team will focus on leveraging AI technology to create various functionalities that enhance the shopping experience. Previously introduced features include a tool that suggests optimal shopping days for earning more rewards points and functions for summarizing product reviews and making comparisons between similar items. These initiatives underscore Yahoo! Shopping's commitment to providing users with more convenient and enjoyable shopping solutions.

How the New AI Function Works

The AI-powered search feature can be accessed from the homepage of the Yahoo! Shopping app. Users begin by entering a keyword in the search bar, which prompts the AI to ask the first question. The interactive experience simulates engaging with a sales associate in a physical store, as users respond to inquiries regarding their shopping preferences. Questions may cover aspects such as whether they are shopping for themselves or their families, budget considerations, and specific requirements.

As users reply to these questions, the AI calculates a match score, referred to as the “AI Match Score,” reflecting how closely the recommended products align with the user’s answers. Ultimately, the AI will provide up to five recommended products based on these responses. When a user selects a recommended item, they can view additional details, including a product summary, information on optimal shopping days, reviews, and comparative data with similar products. This tailored approach to product discovery not only enhances the user experience but also allows shoppers to manage their time more effectively.

Visualizing the Shopping Experience

The new beta feature holds great potential for transforming the online shopping landscape. Some products may not be included in this function, and as it is in beta, users should expect potential changes or temporary suspensions with no prior notice. The feature will be rolled out gradually, meaning that availability may vary depending on the user's device.

It's important to note that this function is currently designed for select users with the iOS 18.7.0 version of the Yahoo! Shopping app. While users enjoy the benefits of the AI-powered experience, they should be aware of the LINE Yahoo terms of use. As a company heavily invested in AI technology, LINE Yahoo is committed to becoming an AI-driven entity across all services, including in the commerce sector. This initiative will continue to push for the implementation of generative AI, ensuring that users can shop with greater ease and efficiency than ever before.

Conclusion

In conclusion, the introduction of the AI-driven search feature by Yahoo! Shopping represents a significant leap forward in enhancing online shopping experiences. By prioritizing user engagement through personalized recommendations, the platform is set to redefine how consumers approach their shopping needs, making the process not only quicker but also more enjoyable.