#Australia #Sydney #Go-to-Market #Operating Partner #GTM.io

GTM.io Unveils the Operating Partner Model

On February 25, 2026, GTM.io officially launched its innovative Operating Partner model aimed at addressing a crucial challenge faced by many technology companies: the disconnect between strategic growth planning and consistent execution across revenue functions. This initiative is designed specifically for B2B technology firms that are struggling to scale effectively while maintaining sustainable revenue streams and customer expansion.

Understanding the Execution Gap

GTM.io identifies a significant issue known as the "Go-to-Market Execution Gap." This gap arises when the complexity of an organization surpasses its ability to deliver cohesive commercial performance. As companies grow, they often experience an increase in headcount, diversify their sales channels, and accumulate various operational tools. However, without a unified approach to managing these components, effective execution becomes a daunting challenge.

The Operating Partner model diverges from conventional advisory roles, offering a hands-on solution that embeds experienced commercial leaders directly within B2B technology companies. By placing these seasoned professionals alongside founders, CEOs, or revenue leaders, GTM.io ensures that the entire commercial spectrum—ranging from positioning and pricing to demand generation and customer success—operates in harmony.

Driving Growth through Structural Alignment

According to Sidney Minassian, Founder and CEO of GTM.io, many scaling tech companies find their growth reliant on the efforts of a few key individuals, often referred to as "heroes". When these heroes are unable to perform at peak levels, businesses can suffer from erratic marketing efforts and disorganized sales tactics. Minassian asserts that the crux of these issues is not a lack of effort or strategy, but rather an absence of systematic structures capable of scaling with growth.

"In too many scaling tech companies, growth depends on heroics," remarked Minassian. He emphasized that successful scaling requires embedding clear ownership, disciplined focus, and cross-functional alignment within the organizational structure. The Operating Partner model aims to fill this void by facilitating coordinated efforts across various functional teams, thereby enhancing overall performance.

Proven Success in the Field

Over the past year, the Operating Partner model has been successfully implemented in various technology companies across Australia and the United States, such as Adactin, Modern Visual, Covalent Labs, DeepSat, Zealous, and Veriscape. These partnerships have resulted in improved clarity in market positioning, increased discipline in execution, and better alignment between marketing and sales activities.

Pradeep Sriganesh, CEO of Veriscape, highlighted the impact of GTM.io’s Operating Partner model on their go-to-market function. "GTM.io helped us reset and rebuild our go-to-market function at a critical stage. They brought clarity to our positioning, discipline to execution, and alignment across marketing and sales. It was not just strategy. It was structured follow-through," he stated.

Expert Leadership to Support Scalability

GTM.io's network of Operating Partners includes senior commercial leaders with extensive backgrounds in scale-ups and global technology firms. Their experience encompasses sales leadership, channel development, marketing strategy, and revenue operations, equipping them with the skills necessary to drive effectiveness in executing go-to-market strategies.

Accompanying the launch is a short film that captures insights from experienced go-to-market operators and CEOs, illustrating what exemplary execution looks like within technology firms.

About GTM.io

GTM.io specializes in developing and managing go-to-market functions for technology companies that offer B2B products and services. With its Operating Partner model, the company integrates senior commercial leadership directly into the client organizations, complemented by the structured infrastructure and specialized execution capabilities of GTM.io. Headquartered in Sydney, Australia, GTM.io operates on a global scale, supporting technology companies in their growth journeys.

For more information about GTM.io and its innovative strategies, visit www.gtm.io.