#China #Shanghai #Salomon #Anfu Store

SALOMON Launches Anfu Concept Store in Shanghai

In an exciting development for mountain sports enthusiasts and fashion aficionados alike, SALOMON, a prominent brand in the modern mountain sports lifestyle sector, has proudly unveiled its latest heart and hub in Shanghai—the Anfu Concept Store. This grand opening not only symbolizes a significant retail upgrade but also a robust integration of SALOMON’s esteemed French heritage with the vibrant pulse of Shanghai's urban culture.

Located in a beautifully preserved French-style building along Anfu Road, the Anfu Concept Store draws inspiration from the brand's celebrated location in Paris's Marais district. With its unique blend of French elegance and local charm, the store aims to elevate the customer experience to new heights, making it more than just a place to buy outdoor gear; it represents a lifestyle destination that celebrates the spirit of exploration and adventure.

During the official opening ceremony, David Kibler, the Deputy Consul General of France in Shanghai, praised SALOMON for exemplifying French craftsmanship and constant innovation. He articulated how the brand has successfully bridged cultural gaps, affirming its role as a connector of territories and traditions. SALOMON's President and CEO, Guillaume Meyzenq, further highlighted the importance of localization in their retail strategy. He noted the increasing demand from Chinese consumers for functionality that marries stylish design with efficient performance.

One of the most notable elements during the opening was the launch of the ‘Road to the Future’ initiative, following its showcase at Paris Fashion Week. Sportstyle Ambassador Jingting Bai presented the specially designed XT-Whisper alongside a fully engaged audience, signaling SALOMON’s commitment not just to innovation, but to inspiring new original designs in the outdoor space. John Yin, SALOMON's Vice President for Greater China, expressed a desire for this project to encourage Chinese design talents to introduce their creative visions to the global market.

Another highlight of the event was the interactive session featuring Jinmai Zhao, also a Sportstyle Ambassador, who engaged with the local community on Anfu Road under the playful motto “GO WILD.” This initiative sought to motivate attendees to embrace an urban outdoor lifestyle, blending fitness with exploration and adventure in a city that is constantly evolving.

Before the store officially opened its doors, SALOMON took strides to ensure that it was woven into the local fabric by collaborating with 11 nearby shops, cementing their commitment to local community engagement. This effort has cultivated a strong relationship with residents, making the Anfu Concept Store a pivotal player in the neighborhood’s retail ecosystem.

SALOMON's dedication to melding French culture with local Chinese traditions reinforces its ambition to be not only a shop for quality outdoor merchandise but also a pioneering platform that nurtures cultural exchange and innovation. The Anfu Concept Store is poised to offer new possibilities for Shanghai's urban outdoor enthusiasts while fostering creativity, collaboration, and a shared love for the great outdoors. Through this innovative retail experience, SALOMON continues to pave the way for a future where functionality meets fashion, ensuring every step you take outdoors is both stylish and purposeful.

The Anfu Concept Store is open to visitors, welcoming all those eager to explore the latest in mountain sports gear while enjoying a uniquely curated shopping experience that reflects both local insights and global influences.