Subaru of America Marks 30 Consecutive Months of Sales Growth in January 2025
Subaru of America Reports January 2025 Sales Results
Subaru of America, Inc. (SOA) has announced impressive sales figures for January 2025, with a total of 46,354 vehicles sold. This marks a notable 4.1% increase compared to January 2024's sales tally of 44,510 vehicles. Additionally, this month signifies the 30th consecutive month of year-over-year sales growth for the automaker, reflecting its strength and resilience in a competitive market.
Among the standout performers this January, the Forester regained the title as the top-selling model with 12,948 units sold. Hot on its heels was the Crosstrek, which recorded sales of 12,625 units, representing an impressive 11.5% increase from the same month last year. The Outback also demonstrated significant sales with 10,794 vehicles sold, although it experienced a slight decline compared to January 2024.
A notable highlight in Subaru's lineup this January was the Solterra, achieving its best-ever January performance with 1,052 units sold, translating to a striking increase of 177% from the prior year. Jeff Walters, President and Chief Operating Officer of Subaru of America, expressed gratitude towards Subaru retailers for their dedication and hard work that drove this sales growth.
The latest sales figures reaffirm the brand's commitment to customer satisfaction and product reliability. Troy Poston, Senior Vice President of Sales, remarked that this ongoing sales growth is a testament to the quality of Subaru's trusted lineup of vehicles, as well as the exceptional service provided by their retailers.
Sales Breakdown for January 2025
| Carline | Jan-25 | Jan-24 | % Change |
|---|---|---|---|
| --- | -- | -- | ---- |
| Ascent | 3,113 | 3,718 | -16.3% |
| BRZ | 224 | 250 | -10.4% |
| Crosstrek | 12,625 | 11,325 | 11.5% |
| Forester | 12,948 | 12,619 | 2.6% |
| Impreza | 2,429 | 2,255 | 7.7% |
| Legacy | 1,596 | 1,492 | 6.9% |
| Outback | 10,794 | 11,300 | -4.5% |
| Solterra | 1,052 | 379 | 177.6% |
| WRX | 1,573 | 1,172 | 34.2% |
| TOTAL | 46,354 | 44,510 | 4.1% |
Looking Ahead
With several exciting new models anticipated to join Subaru's award-winning lineup, 2025 promises to be a year of continued success. As the company continues to meet consumer expectations for value, safety, and reliability, Subaru remains dedicated to its philosophy of being More Than a Car Company®. This commitment extends not just to selling vehicles, but also to enthusiastically contributing to the community and supporting initiatives that foster positive change.
Subaru of America is headquartered in Camden, N.J., and operates a network of approximately 640 retailers across the U.S. All Subaru vehicles are manufactured in environmentally responsible facilities, committed to reducing waste and preserving natural habitats. This commitment is exemplified by Subaru's Love Promise, which highlights the brand's dedication to making a positive impact through active community engagement and charitable contributions.
For more information on Subaru and its latest offerings, visit Subaru's media page.
Topics Auto & Transportation）
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