#United States #Boston #BELA Seafood #Tinned Fish #Sustainable Seafood

BELA's Brand Refresh: A New Chapter Begins

After nearly 30 years in the business, BELA, a renowned family-owned company specializing in tinned fish, has unveiled its first substantial brand refresh. This exciting update not only showcases a vibrant new look but also introduces a revamped website geared towards improving the direct-to-consumer experience for seafood lovers.

Founded in 1997, BELA has consistently prioritized quality and sustainability, and its heritage is deeply rooted in traditional methods of canning. The new branding reflects this legacy while aiming for an accessible approach with the tagline, "Everyone's Welcome to the Table™." This statement encapsulates BELA's commitment to inclusivity in food.

Embracing Change

Joshua Scherz, the founder of BELA, highlights the essence of this refresh, stating that it is about more than just aesthetic changes; it's about celebrating their identity as a brand that values community and tradition. Throughout its history, BELA has strived to bring people together through its products, ensuring that quality seafood is available for all. Scherz emphasizes, "This refresh was not about necessity; it was time to embrace something new and have a little fun."

In their new strategy, BELA is branching out into direct-to-consumer channels, showcasing their dedication to making seafood more accessible. This includes partnerships with e-commerce giants like Amazon, which will allow consumers to enjoy BELA's products right from home.

New Offerings and Sustainable Practices

BELA isn't stopping at just a fresh look. They are also introducing exciting new products and standardized, modern packaging that highlight their commitment to quality. Each tin will continue to be sustainably sourced and hand-packed in organic extra virgin olive oil, paying tribute to the artisanal skills honed in family-run canneries across Portugal.

BELA’s selection includes premium sardines, mackerel, and cod, each caught sustainably and sourced through collaborations with local fishing communities. This dedication not only ensures exceptional quality but also supports fishing practices that are environmentally friendly and ethically sound. That's a promise that BELA stands by, evidenced by their years of experience that blend sustainability with tradition.

Exciting New Merchandise

Along with its revamped identity, BELA is launching a line of merchandise designed to engage and connect with their fan base. This includes playful items like playing cards, apparel, and tote bags, all aiming to foster a community spirit among tinned fish enthusiasts. With an ambitious trajectory for growth, BELA plans to roll out even more exciting products and initiatives in 2025.

A Legacy of Quality

The heart of BELA's operations is upheld by a team committed to preserving the essence of Portuguese conservas—a practice that celebrates quality, tradition, and community. Each product reflects their dedication to not only creating delicious seafood but also ensuring that fishing communities thrive. As BELA continues to innovate, its core principles of sustainability and transparency remain steadfast, setting a benchmark in the tinned fish industry.

To discover more about BELA's offerings, consumers can visit their newly designed website at www.belabrandseafood.com. Fans can also connect with BELA on Instagram @belabrandseafood or follow them on Facebook to share their FISH-story.

As BELA opens this new chapter, the brand fortifies its role not just as a provider of premium tinned fish but as a leader in celebrating food culture and community—because everyone is welcome at BELA's table.