Tech Touch Implementation at Toyota East Japan
Toyota East Japan, a vital player in the automotive industry, integrating compact vehicle development and production, has recently made waves by adopting the AI-driven Digital Adoption Platform (DAP), Tech Touch. This strategic move aims to streamline their travel expense reporting system, reducing monthly task times by an impressive 200 hours.
Background of the Implementation
As a member of the Toyota Group, Toyota East Japan embodies the slogan "From Tohoku to the World," focusing on innovative vehicle design and manufacturing. With a vision for digital transformation, the company set a goal to cut indirect business process times by over 3% annually. However, a lack of user-friendly system interfaces became a significant barrier, hindering efficiency across the workforce.
Many employees struggled with a complex reporting system, leading to lengthy operational times that detracted from essential core tasks. Thus, enhancing productivity and improving the overall employee experience (EX) became critical objectives.
Decision to Adopt Tech Touch
Tech Touch was chosen largely due to its proven track record of successful implementations within large corporations, particularly in manufacturing sectors like Toyota. The platform has demonstrated quantifiable improvements across various business systems, making it a strong choice to solve the challenges of system usability. This reliability and effectiveness convinced Toyota East Japan that Tech Touch would greatly benefit their operational processes and diverse workforce.
Benefits and Future Outlook
With the implementation of Tech Touch, Toyota has integrated an intuitive operational guide into their travel expense reporting system. Now, all employees can navigate the system with ease, drastically reducing the time spent on reporting tasks. Feedback from users has showcased a 40% reduction in handling time, while inquiries to the management department dropped by over 50%. These results mark significant progress towards achieving their digital transformation mission of a 3% reduction in indirect labor.
Moreover, as operational stress has diminished, employees can focus on their core responsibilities, further fostering productivity.
Going forward, Toyota East Japan plans to quantitatively assess the progress achieved with travel expense reporting, using the findings to model productivity improvements across other systems. Furthermore, they are keen on exploring AI-driven enhancements to boost workplace efficiency continuously.
Comments from Toyota East Japan
According to Fukuda from Toyota East Japan, the travel expense reporting system previously posed challenges for employees who infrequently used it, often resulting in confusion. However, the introduction of Tech Touch has transformed the experience, allowing all employees to execute their expense reports effortlessly, regardless of usage frequency. He credited the success to the dedicated support from Tech Touch’s customer success team, which ensured a smooth integration process. The focus now turns to leveraging this success for efficiency improvements across additional systems and enhancing overall employee experiences.
About Toyota East Japan
Established in 2012 as Toyota's third domestic base, Toyota East Japan amalgamates multiple companies and specializes in developing and producing vehicles, particularly compact cars, with its headquarters located in Miyagi Prefecture. Its production network spans across various facilities throughout Tohoku and Eastern Japan, playing a critical role in the Toyota Group's automotive endeavors.
For more information, visit
Toyota East Japan.
About Tech Touch
Founded in 2018, Tech Touch Inc. is a leader in the Digital Adoption Platform (DAP) market in Japan, boasting over 9 million users as of October 2025. The platform, noted for its user-friendly, no-code operation guide creation, minimizes burdens on system administrators while enabling effortless user interactions. Tech Touch has received numerous accolades, including the Good Design Award and the J-Startup recognition from the Japanese Ministry of Economy, Trade, and Industry.
To learn more about Tech Touch, visit
Tech Touch.