DSW Unveils Innovative Partnership with Imbox for Shoe Care Across North America

DSW and Imbox Team Up for Unmatched Shoe Care Experience



In a groundbreaking collaboration, DSW Designer Shoe Warehouse has partnered with Imbox Protection, marking the largest retail partnership of its kind in North America. This innovative service aims to provide customers with convenient and eco-friendly shoe care solutions, now available at almost 500 DSW locations across the United States.

Fast and Eco-Conscious Shoe Care


As footwear enthusiasts seek solutions that maintain their shoes' appearance and longevity, Imbox emerges as a leader. The Imbox system utilizes a quick, water-based spray that shields shoes from various environmental challenges like water, stains, and dirt. Achieving this protective layer takes merely 60 seconds, allowing customers to leave the store confident in their freshly protected shoes.

With a low cost of just $8.99, this service promises up to eight weeks of protection, enabling customers to enjoy their footwear without worrying about daily wear and tear. Furthermore, the Imbox sprays are certified allergy-friendly, making the service ideal for families and individuals concerned about health and environmental impacts.

Enhancing the Shopping Experience


Laura Davis, President of DSW, emphasized the importance of this partnership in elevating the overall in-store experience. “Our goal is to deliver more value to our customers,” she noted. “Imbox allows us to do just that by incorporating an easy and effective shoe protection solution directly at the checkout.”

This expansion not only enhances DSW's service offering but also signifies a shift in the retail landscape, demonstrating how innovation can redefine customer experiences in footwear retail. The convenience of having this service right at the point of purchase adds significant value to the shopping experience.

A Win for Families


For busy families, this protection service is a game-changer. Parents can now send their children off to school or play sports without worrying about a quick scuff ruining a brand-new pair of shoes. Whether it’s muddy sneakers or playground scuffs, Imbox provides an effective barrier, allowing families to maximize the lifespan of their footwear.

Imbox has made significant strides in establishing itself as a key player in shoe care technology. Their system has not only been recognized for its efficiency but also awarded the 2024 Red Dot Design Award, further solidifying its status as an innovator in the industry.

Looking Ahead


With this partnership, DSW is positioning itself as a comprehensive destination for footwear not just in sales but also in care. Customers can rest assured knowing they can rely on DSW for all their footwear needs, from purchase to protection to maintenance. With the incorporation of Imbox services, DSW is truly transforming the retail experience—step by step.

Individuals curious about trying out this new service can visit their nearest DSW store to see how easy it is to keep their shoes looking new longer. As the company continues to innovate and improve its offerings, the future of shoe care looks promising for both casual buyers and footwear enthusiasts alike.

About Designer Brands


Designer Brands, the parent company of DSW, is renowned for its extensive portfolio that includes a variety of sought-after footwear brands. The company is unwaveringly committed to providing customers with stylish options while prioritizing their values of sustainability and community engagement. Notably, Designer Brands has shown its dedication to helping those in need through charitable initiatives like donating millions of pairs of shoes to various causes since 2018.

For more information about this service and to locate a participating store, patrons are encouraged to visit the DSW website or their local store.

Topics Consumer Products & Retail)

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