#Japan #Tokyo #PORTER CLASSIC #OKURA #BLUE BLUE JAPAN

Experience a Unique Pop-Up at OKURA

From July 16 to July 26, 2026, the flagship store of BLUE BLUE JAPAN, known as OKURA, will host a special pop-up shop titled "PORTER CLASSIC MORE VARIATIONS." This event celebrates the artistry and craftsmanship of PORTER CLASSIC, a brand that has made a name for itself since its establishment in 2007, focusing on high-quality craftsmanship and original designs rooted in Japanese tradition.

About PORTER CLASSIC

Founded by Katsuyuki Yoshida and Ryo Yoshida, PORTER CLASSIC emphasizes the values of “Made in Japan,” promoting a standard of quality recognized globally. Their commitment involves not just meeting current market trends but also integrating traditional craft techniques and cultural elements, ensuring that their products remain cherished across generations.

At the event, visitors can enjoy an array of carefully curated items that are not typically part of the brand's standard offerings. This includes everything from apparel to various goods, reflected through the unique lens of OKURA, which has supported PORTER CLASSIC since its inception.

What to Expect

The pop-up will offer an extensive lineup that combines newly presented items with those currently on display at the store, allowing attendees to immerse themselves in the brand's aesthetic and philosophy. This exclusive access to limited-edition pieces is a perfect opportunity for fans of the brand to discover new favorites or even gifts for loved ones.

Venue Details

• - Location: OKURA 2F, BLUE BLUE JAPAN flagship store
• - Address: 20-11 Sarugakucho, Shibuya-ku, Tokyo
• - Opening Hours:

- Weekdays: 11:00 AM – 7:00 PM
- Weekends & Holidays: 11:00 AM – 8:00 PM

• - Contact: 03-3461-8511

This inviting atmosphere mirrors OKURA's dedication to promoting traditional Japanese aesthetics, with its design inspired by historical Japanese stores embodying the craftsmanship and rich culture that Japan is renowned for. The store's BLUE BLUE JAPAN brand specializes in items dyed with natural indigo, showcasing the beauty of the changing seasons through its meticulously crafted displays.

Follow for Updates

Stay informed about the latest news from OKURA by following their official social media channels.

• - Website: OKURA Brand Site
• - Instagram:

- @okura_official
- @blue_blue_japan

Inquiries

For further information regarding the event, please contact:

• - PRESS INQUIRY

Seilin Company
E-mail: [email protected]

Don't miss this chance to experience the magic of Japanese craftsmanship and creativity at the PORTER CLASSIC pop-up shop. Mark your calendars and be ready to explore the world of timeless designs tailored just for you.